November 1, 2015, in Malta after intense preparations mountain art group, initially sponsored by the Li Yan Lu Xun Academy of Fine Arts teacher, love group title, Shenyang Rich Gate provides the venue - "love • Horse Ear Mountain Art Project ( The first time) Documentary Exhibition "in Shenhe District, Shenyang City, a paradise on the second floor of a 4000 square meters hall was officially on display.
Start from the corn field
In 2013, an accidental trip led by Li Yan, a teacher at Luxun Academy of Fine Arts, located in a depression in the area of ​​Malcesan eco-agriculture in the Sujiatun District of Shenyang City, where hundreds of villas were found vacant for nearly two decades. In these villas around the acres of hillsides planted with corn, quiet air filled with stubborn vitality.
The sensitivity of the artist gave him an urge to do something here. After an discussion with his friend Liu Yi, he gave an idea that could not be silently left out and forgotten by this "special" resource. More artists should be allowed Come face to face with the realities on the other side of the Pony Mount and take on the art of each of these artists' own thoughts.
In March 2015, the "Malcesine Art Project" group was formed. The group consisted of art teachers, freelance curators, professional writers and graduate students. From the special space in this field of the Malcesine Mountains, I enter my own thoughts on the real living space, artistic expression and communication space. Throughout the planning process, the team members gave up a lot of personal time, invested a lot of energy and labor, collected a large number of artists implementing the first-hand precious information.
Take the wings of art
The Art of Malcesine Project has collected complete information on over 100 artists' works by the end of September. The key to this art project is how these precious materials will be presented and their social impact will be greater.
The discussions of all the group members finally decided to use literature exhibitions and replace the exhibition from a professional art gallery to commercial space in the city center to reach more people. It is also the first time that the whole process of artist creation has been presented and there are numerous art exhibitions of artists and art forms that take place in the same context.
The impact of such a contact on a larger population may also be unexpected, and for a city where most people do not understand or do not care about contemporary art, it may make more sense. There is no lack of contemporary awareness and contemporary art, but what is lacking is the creation of opportunities and the creation of an atmosphere. The original intention of this literary exhibition not only considered the art itself, but also made experimental attempts in this respect, hoping to play an active role in enhancing the city's culture.
The documentary exhibition redesigned the exhibition space in a hall of more than 4,000 square meters. Each artist's profile, program, pictures of the implementation process, images, in-kind and interview contents, as well as the process of each action of the art project team Log all objective and detailed presentation.
The Muir Mountains Art Project (The First) Documentary Exhibition received the attention and support of friends from all walks of life and also demonstrated the social welfare value of this exhibition. This is an example where the whole society pays close attention to and supports the development of urban culture and the arts so that the arts can be promoted to cities.
Love to help the Malcesine Art Project
Love as a brand rooted in Chinese culture, shouldering the responsibility to spread the fashion and heritage culture. Aims to promote the product concept of "integrating culture into fashion", which integrates the understanding of Chinese art aesthetics and the re-creation of popular elements in the West. In addition, Aimu has always devoted itself to the development of arts and culture. In 2011, it established Beijing Aimu Cultural Development Co., Ltd. and built the Aimu Art Museum to create a cutting-edge communication platform for contemporary art and fashion in the form of public welfare. At the same time, love and Kunqu Opera House in Suzhou to set up a real version of the Park Dream Kunqu opera experience, contributed to the intangible cultural heritage Kunqu to achieve its contemporary glory. In 2014, she adored and supported Beijing International Women's Theater Festival with the theme of "women's love" as its core, establishing an international cultural exchange platform and expressing her respect for women's inner world.
The project is a large-scale non-commercial contemporary art project. It is also a cross-border cooperation between fashion brands and contemporary art. It not only displays the importance of contemporary art in urban development, but also enhances the urban Contemporary cultural awareness, reflecting the corporate social responsibility.
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