In recent years, animation film and television, animation toys and baby products and other related derivatives industry has entered an explosive growth period, large production, large box office, large industry marks the animation industry ushered in the "golden age." With the full implementation of the two-child policy by the state, a total of 5 to 6 million new births will be born each year in the country. The Blue Cat Blue Rabbit will also take advantage of the current situation to further promote the development of children's education, animation, games, film and television, publishing and animation derivatives. Market size of service industry. Two children fully open the dust landing, the market has long been looking forward to! October 29, 2015 The Fifth Plenary Session of the Central Committee of the Communist Party of China decided to fully implement a couple's policy of giving birth to two children. Given the reality of China's population and economic structure, the industry is looking forward to the second child release. With this policy, the popularity of baby products has rapidly risen. Two-child policy of the full liberalization of the baby after the two superimposed 80 baby boom is entering the wedding period, it is estimated 4 years will bring a total of 25 million new population, which stimulates the growth of child-related consumption, is expected to bring nearly 100 billion scale of consumer space . Therefore, the children's industry has enough room for development. In the meantime, the specific demographic dividend and the upgrading of consumption in the next few years will speed up the development of related industries and give birth to a wealth of investment opportunities. Experts believe that the "IP + derivative" cross-border integrator is the most in-depth study and tracking of the subject, IP has a strong customer adhesion, while the derivatives market has a large scale, the combination of the two has been the success of the test by overseas giants mode. To this end, the company based on Rainbow Cat blue rabbit innate brand foundation and influence, as well as children's wear, children's shoes, toys and preschool products and other derivatives products for many years development and operation experience. Both the brand advantages, but also the industrial base, is the "animation + industry" dual-wheel drive brand new animation business model. Based on the original animation products, the company will build the rainbow cat blue rabbit cartoon living museum, the flagship platform for parent-child life integrating play, early education, shopping and dining, and create a chain of children's products, children's shoes, toys and other derivative products, Online education, animation games and many other industry chains to build Rainbow cat blue rabbit O2O model, through the complete industrial chain. As a national key support animation brand, the first IP (intellectual property) Rainbow Cat Blue Rabbit has a complete animation brand industrial chain, compared to the domestic animation brand, we are the first combination of animation and life brand; phase Compared with the traditional children's brand, we have strong original intellectual property rights and high quality communication resources at home and abroad. In the face of the future, we will do a better job.
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