SecondSunday was invited to the Hainan Boao Internet Celebrity Economic Forum. On October 31, 2021, local time, a fashion catwalk about American tie-dye design, combined with the local Hainan’s stunning beach and seaside elements, kicked off. SecondSunday made its debut on Hainan Island and held a new product catwalk. The brand DNA of "American Tie-Dye, Freedom, Escape" is destined to be unique in this new product show. Unbelievably creative ideas, design elements are taken from nature, without fear of stereotyped expressions, SecondSunday brought his new ideas of free fashion into the Chinese fashion market.
The SecondSunday new product catwalk was launched with the theme of "American Tie-Dye Meets Hainan". The theme contains a brand gesture of puns: This is not only an American brand appearance; it is also a new season of tie-dye design with Hainan island elements, and the free attitude of the SecondSunday American tie-dye resort brand on the fashion stage. . In this catwalk, SecondSunday explored "island vacation" in depth, and expressed the SecondSunday American design with tie-dye elements, bringing the latest Sunrise & Sunset series, Beach & Palm Tree series, and Afterglow & Galaxy series.
Because of the epidemic, the founder of the brand could not go to the scene to share the feast with everyone, so he specially brought a video to everyone in the curtain call of the catwalk designer.
Everyone always thinks that tie-dye is a symbol of the hippie style of rock singers, or a synonym for old school and outdated. Since the 1960s and 1970s in the United States, the hippies (Hippie), who were labeled as rebellious and rebellious, changed the whole style. It has changed from a strong rural folk style to a passionate rock style. Hippies love rock music and are immersed in various music festivals. Tie-dye was loved by the legendary American singer Janis Joplin at the time and became her icon. Since then, this element has become a symbol of rock singers, and it has been a trend indicator for a crowd of rock fans to follow suit.
This element seems to have been hovering on the edge of the fashion world. Unexpectedly, more than 30 years later, tie-dye officially announced a strong return. In addition to getting rid of the label of "tie-dye difficult to control", the American resort brand SecondSunday has also added a lively and romantic style, which has truly entered the mainstream fashion ranks.
Established in 2013, SecondSunday, a Californian brand from the City of Angels, is a women's wear brand designed for vacations. The Beach to Bar series is designed to solve the embarrassment of women's dressing when they switch from a pool to a bar, and you can enjoy your vacation time.
The founder of the brand, Heidi, was originally inspired by hippie culture. Her clothing design fully embodies the casual, free, and public American spirit; she also seeks colorful plants and scenery from nature as creative inspiration, combined with China’s top craftsmanship Tie-dye craftsmanship creates beautiful and charming skirts from season to season.
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