In mid-October, the weather in the north quickly turned cold. People seem to have just taken off their T-shirts and put on their coats. With autumn and autumn rain, thermal underwear and cotton and sweaters began to usher in the sales season. A few days ago, the reporter was at Beijing Baisheng. The mall found that although sales have declined compared to the “Eleventh†holiday, consumers can feel the role change in the apparel market from the enthusiastic introduction and promotion of salespeople.
In the "Oudifin" counter, which is mainly based on sales of basic underwear, the salesperson was unconventional and first introduced the thermal underwear products for this year's autumn and winter. According to her introduction, this underwear made of high-tech bamboo charcoal fabric and EKS heating fiber fabric Has two advantages, including far-infrared radiation function of bamboo charcoal fiber can increase blood flow rate up to 12%, promote human metabolism; and EKS warm series has a strong hygroscopicity, comfortable to wear. When the reporter proposed this underwear is very thin, Feeling very different from ordinary underwear, the salesman said: "A new generation of thermal underwear is both light and warm, or how can you sell three or four hundred yuan a set?" She also said that during the "11" counter sales Good is the thermal underwear, and once sold out of stock. In the "fibrin bird" counter specializing in selling thermal underwear, the most eye-catching is the propaganda picture of Hu Bing and Hao Ying's endorsement of the "red feather speech", the salesman of the counter , "Eleventh" during the mall traffic is very large, sales are also good. But from past experience, this year was colder late, thermal underwear sales is still high, and now most of the franchise to keep warm Underwear counters are fully stocked with goods, waiting for the upcoming peak season. In the "Tingmei" counter, the reporter met a customer, Ms. Zhang, she intended to buy a body underwear, but heard the sales staff recommended thermal underwear is warm and has When certain body functions were changed, she said: "I often see experts advising you to carefully wear body underwear in newspapers and on the Internet. But the effect of the body is really attractive to me, but it's cold and warm. It's more practical. ""
In areas where the cashmere sweater counters are concentrated, the reporter found that old brands such as "Siu Jun", "Jin Bei" and "St. Cedar velvet" still lacked fashion, and the difference between the new and old models was not too great, only one or two. A more striking style. In addition, the color change is not large, male models are generally black, dark blue, brown; female models more colors, but from which it is difficult to see the tone to meet the international trend of the year. Instead, in some of the more " "Young" sweater counters, the reporter saw some fashionable, stylish cashmere sweater, try to wear more consumers. According to sales staff, this year's big lapel cashmere two-piece suit more popular, many people buy, However, due to the lack of color, only red, yellow, green, pink, etc., lose some customers with color matching needs.
During the stay of reporters, it was found that cashmere sweaters were generally purchased by middle-aged consumers. On the one hand, cashmere sweaters are more delicate and delicate, and they are technically more demanding in production and finishing. It is difficult to produce more fashionable styles; on the other hand, The price of around a thousand yuan also makes cashmere sweaters lack price advantages, and it is difficult to compete with consumers for both stylish and affordable sweaters and cotton sweaters. However, with the experience of sales personnel, as the climate continues to turn cold, thermal performance Better cashmere sweaters will be even more popular.
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