INXX REVERSAL OF RULES Walks between street and fashion

INXX is affiliated to Hong Kong Yingfa Fashion Co., Ltd. and is a high street trend pioneer buyer assembling platform. It entered the mainland market in 2013. In early 2015, it carried the hottest high street fashion brand HBA in the world to hit the country and promoted China. The trend of development. INXX also owns the same-name brand INXX. The INXX brand is just like the impression given by X. It is an exploration of the unknown and contains infinite possibilities. INXX's clothing and footwear use unique tailoring techniques. Both the clothing silhouette and the graphic creation are interspersed with each other. The details of the craftsmanship also add to the taste of the clothing itself. The INXX brand emphasizes self-expression and breakthroughs in secularism. It mixes or disassembles fashion and street styles, recasts them, and at the same time is compatible with Chinese and Western cultures, presenting the mystery of high street culture in an anti-secular manner.

At the same time, INXX is committed to deconstructing and substituting the subculture's way of thinking from a personal perspective and using clothing as a medium to express a new generation of young people's attitude towards society and the trend. Although INXX's Big X is the most prominent representative, INXX is not confined to this system. Whether it is street or high street fashion, the design of INXX has unique personality and influence.

Along the line of trend, INXX's approach to enrichment in concepts and concepts is also one of the salient features.

From the detail point of view, the concept of increasing emphasis on priorities and minor color presentations in all dimensions makes people feel refreshed. INXX integrates more pioneering design methods with some experimental methods, and in turn, designers The artistic concept and business have achieved a good balance. On the other hand, INXX will remake the elements of aging, destruction, embroidery and other elements in this series. The models will be even more prominent. They will also be more accurate in shaping the contours and details of the clothes, and will continue INXX fashion. Style also runs through a more intense atmosphere of the end.

On September 6, New York time, INXX was invited by the international chief media Vfiles to visit New York Fashion Week. Among them, Master Vpl.1 became the focus of the day show.

The INXX Master Vol.1 series takes traditional Chinese “Zen paintings” as its theme and undertakes the traditional Chinese aesthetics in the pursuit of a harmonious environment. It represents various links between humans and the surrounding life and natural environment. The characters are also due to ink. The depth of the brush strokes is full of humor and humor. This big show, INXX reconstructs the elements of Zen culture that belong to the Chinese millennium culture system and the elements of modern avant-garde trends, following the meticulous order, so that the fashion profile completely surrender to the body aesthetics and dogma of the wearer. INXX's self-initiated channels, philosophical thinking, Chinese-Western fusion, and the use of my own in the Master Series have precisely shared a global design perspective. They use inspiration to escape the rules and lead in a continuously changing creative landscape. trend.

Since the end of the INXX New York show, it has received headline coverage and attention from major foreign media. The fashion Bible VOGUE, iD, DAZED and VFILES have all expressed their innocence on INXX. The star-making factory YG, which owns many top artists in South Korea such as Big Bang, Uncle Bird, and Lee Jong-sook, also made a big show at INXX in the INS front page PO, and gained a lot of praise.

On September 8th, New York time, INXX and the international chief media, VFILES, launched the POP UP STORE, presenting the new Chinese high street trend on the streets of New York! Attract a lot of trends ICON to explore the store.

For INXX, POP UP STORE is not only the first Chinese high street fashion brand to appear on New York Fashion Week and other appearances, but also more as a domestic trend to present a brand concept. Let more excellent Chinese designs lead the world trend.

2018SS theme concept

In the latest INXX 2018 S/S INXX takes football as a broader metaphor, invented in 2018 by the World Cup in Russia, inspiring a series of football equipment “INXX” and using the cultural totem of the Chinese people. With the spirit of conversion - China's red main color, so that the overall appearance of a strong flare like the outbreak of flare, but also pinned the national football battle on the world stage hope.

This background setting with a strong sense of presence reveals in contrast with the retro movement presented in the season of INXX. Red, blue, green, and other colors are extracted. The slogan and the rebellious webbing elements are used as embellishments. It is concise and powerful. Color block display and fashionable trend element ingestion let you witness how the two maintain their true qualities in coordination. The fusion of retro subcultures has become the focal point of the most important concept, but few people have seen that INXX has also deepened and strengthened many retro designs in the 1990s.

This inspiration comes from the Japanese blood-cartoon comics. They are hatred, blood, and mutual support. They are dressed in uniforms with a sense of the times, uniform, full of coercion, and carry out their goals with contemptuousness and jealousy. Its image is not merely overwhelming by the dignity of the male. It is a rise of a pure heart. You will experience the fine description and blending of many Japanese cultural images in INXX 2018 S/S, not just Violent color blocks stacked up with a snaking silhouette.

In the INXX 2018 S/S series, the structure of the shoe structure flashed on the garment is also engraved with a strong sense of self, intentionally alienated from the mainstream design, and brought together into a self-contained system and order. The entire process is as architectural as usual. Primary and secondary precision. And through the expansion of INXX's existing symbols, the company has been able to eliminate the inscrutableness from the perspective of street fashion, and has been drawing closer to the fashion category. However, it still does not deviate from the nature of the street, and the series escaping from the gap between the street and fashion, with a fashionable culture. To interact with the carrier, to dismantle the unique aesthetics of the trend, to interlace them, and to make a trip, just as the entire series will not be at the mercy of a certain concept, but will show the material and tailor the techniques in the overall atmosphere. Not afraid to try and feel comfortable.

Therefore, whatever the description of INXX's current world, it will be in an independent position, it will not be a single definition, it will not fall into the stereotyped, because the infinite "X" has been integrated into the brand's blood, which itself represents a kind of The attitude of detachment, in this regard, no one will be more powerful than the young and thriving INXX. INXX will also visit Shanghai Fashion Week with 2018 S/S to interpret what is meant by "REVERSAL OF RULES".