A few days ago, Italian sports fashion brand Lotto partnered with 10 leading Chinese young artists for a groundbreaking exhibition titled "New Vision" at the 798 Can Art Center in Beijing. This cross-border collaboration between Lotto and the Young Artists showcased the "Avant-garde Series 10" shoe collection, blending contemporary art with sportswear design.
The event featured a variety of artworks, including paintings, photographs, and sculptures by renowned artists such as Chen Ke, Li Bo, Chi Peng, and Jin Ye. The exhibition ran for nine days and aimed to create a unique fusion of classic Italian craftsmanship and cutting-edge Chinese avant-garde art.
Visitors were captivated by the vibrant atmosphere and the creative energy on display. One of the highlights was Wei Jia's oil painting "Barbaric Spring," which drew a lot of attention from art enthusiasts. The exhibition not only celebrated artistic innovation but also provided a platform for young artists to express their vision through limited-edition products.
Guo Junwen, Marketing Manager of Lotto China, shared her insights: "Lotto's brand philosophy can be summarized as 'Lot to do.' We want to inspire young people to explore and embrace new experiences in life. This collaboration with young artists is part of our mission to offer a fresh and exciting sports fashion experience. Through this encounter with artists, we aim to introduce the Italian design style and Chinese avant-garde art to the public, sharing the fun and lifestyle that Lotto stands for with young consumers."
This innovative exhibition marked the first major partnership between Lotto and China's contemporary art scene, setting the stage for more creative collaborations in the future.
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