A few days ago, Italian sports fashion brand Lotto partnered with 10 leading Chinese young artists for an innovative exhibition titled "New Vision" at the 798 Can Art Center in Beijing. This cross-border collaboration between Le Touring and emerging artists showcased the "Avant-garde Series 10" shoe collection, blending cutting-edge design with contemporary art.
At the event, art enthusiasts gathered to experience a unique fusion of Italian craftsmanship and bold Chinese artistic expressions. The exhibition featured a variety of artworks, including paintings, photographs, and sculptures by renowned artists such as Chen Ke, Li Bo, Chi Peng, and Jin Ye. Each piece was carefully selected to reflect the spirit of innovation and creativity that both Lotto and the artists aim to promote.
One of the highlights was Wei Jia’s oil painting "Barbaric Spring," which captivated visitors with its vibrant energy and powerful imagery. The exhibition not only celebrated artistic talent but also emphasized the importance of pushing boundaries and exploring new ideas.
Guo Junwen, Marketing Manager for Lotto China, shared, “Lotto's brand philosophy is all about doing more. We want to inspire young people to explore different forms of expression and embrace new experiences. This collaboration with young artists is part of our mission to bring fresh, exciting sports fashion to consumers while introducing Italian design and Chinese avant-garde art to a broader audience. Through this partnership, we hope to create an engaging lifestyle that resonates with the younger generation.â€
The exhibition ran for nine days, offering a dynamic platform where art and fashion intersected, leaving a lasting impression on all who attended.
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