"Crocodile" cashmere 2010 autumn and winter goods will be held May 8 to 10

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Hong Kong Crocodile Shirts has won numerous awards since its establishment in 1952.... 2009 was awarded the "Best International Fashion Brand" by the Shanghai International Fashion Culture Festival and was selected as "Hong Kong Top Ten Famous Brand" in the 2008 Hong Kong Brand Awards. In 2007, it was selected as “National Consumer Favorite Brand” by the China Overseas Business Trustworthy Chamber of Commerce. In 2006, the Hong Kong Brand Development Bureau was awarded as the “Hong Kong Excellence Brand”. In the same year, it was selected as the “Classic Brand” election in the East Weekly magazine in Hong Kong. "The hall brand"; China's top ten influential brand promotion organization committee was selected as "China's top ten brands in the apparel industry"; since 2004, it has been awarded the "Hong Kong and Macao quality and integrity brand" by the Guangzhou Daily for six consecutive years; "The Crocodile In the hearts of both domestic and Hong Kong citizens, the image of a well-known Hong Kong brand has been successfully established.

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Comprehensive marketing plan
In 2004, the Crocodile shirt officially launched a new trademark. It evolved from the former green crocodile trademark to the prestigious golden crocodile. It symbolizes vitality, wealth and luck. The new generation of storefront design brings new concepts and more comfortable shopping atmosphere to consumers. . With the changes in new trademarks and innovations in goods, packaging design, promotion, shop display and decoration design, the development of "crocodile shirts" has entered a new era. In October 2007, Mr. Chen Youjian, the international resident designer, was invited to reform the brand. The brand new image shop opened at the Park Lane in Tsim Sha Tsui and the Libaojing Building in Central. The advertising was even more modest in the interpretation of the men's wear by the female model and demonstrated the brand personality. In order to tie in with the new reforms, foreign models have been newly introduced in 2008 and the brand style is more cool and more stylish.