Lilang official website: Lilang new brand L2 "fast fashion" trend

Eighty-nine years ago, the first men's brand Li Lang, who put forward the concept of "business casual formalwear," now has a similar influence in the Chinese men's market, much like the "brother" who is rapidly becoming a "rising star." People conclude that the fundamental reason for Lilang’s rapid growth is his keen mind in his understanding of the development trend of the times.

Trend brand - L2

Lilang official website: Lilang new brand L2 "fast fashion" trend

This is true, into 2010, Li Lang still walk in the "trend", in the fast-selling era of new consumer boom, when a trend-brand enough to make young men "type of laughter" - L2, He jumped out of the minds of Lilang managers and quickly took root in Shanghai.

L2 idols' fast fashion trend

Lilang official website: Lilang new brand L2 "fast fashion" trend

The choice to land in Shanghai has revealed the "fast fashion" trend of L2 idols. After all, when it comes to fashion trends in China, Shanghai will produce the most direct feedback in people's minds.

What's more, when the L2 brand was just starting to be organized, the international Chinese movie star Wu Yanzu was wearing the L2's most fashionable outfit and became its brand spokesperson. It can be imagined that L2, who hasn't appeared yet, will be fascinated by the number of young people who “wonderfully dress up and remix”.

I am the master of youth fashion I decided

Into the 20-year-old, sprinting 80 after the boys and the younger generation of ghosts 90 after the boy, is L2 set the first generation of the main clientele. Of course, at this stage, the 70 post-adults who have the ability to accept new things and who are absolutely influxed are also the "family members" of L2.

Most of the L2 design teams are peers. So when they were creating the brand's basic style, they hardly took any turns. Thinking comes from life, and the elements in your hands are just like the good stuff you can carry in your life.

The life style of the tidal men is in fact the same as everyone else, divided into three types: living scenes composed of work, home and self-ideology. But the most “unsatisfying” thing for hipsters compared to their older generation is that they love life too much and they must love it in their own way; they love fashion too much, and their fashion must be their own. Count.

So no matter what kind of state they live in, they must dress up. The so-called embarrassment is not a matter of irrespective of occasions and locations, but it is unwilling to follow the fashion teachings of the big brothers and it is bound to wear clothing that meets the environment but never repeats.

The peers of the same age are connected, and the young design team gives the fashionistas a very satisfactory answer, combining the current “mix and match is the absolute truth” of the fashion code, and then the rational use of neutral clothing “female-take-all” principle, the most important Yes, deep understanding of their agitation, unconventional lifestyles, and often more new consumer ideas, presents L2's most basic style and status.

“Fashion career, quality leisure and personality party are the basic orientation of our designers for the three life styles of young men. That is to say, no matter you go to work, home or participate in all kinds of activities you like, there is a quality fashion personality. At the same time, the biggest feature of L2 is that it continues Li Lang's "simple and simple" master pass gene, said Lu Yaoru, general manager of Lilang (Shanghai) Co., Ltd.

Lilang official website: Lilang new brand L2 "fast fashion" trend