Marketing people, are you closed?

I recently read an article on the blog titled "What is the 30-year-old manager?" The article is deeply touched.

At the beginning of the article, I wrote: "When the same year is over 30, why are some people step by step, and most people's professional curves are caught in a random Brown movement? Even this is languishing, and has gone downhill. Since then, nothing has happened. I have contacted a large number of senior managers. Among them, the managers in their early 30s are outstanding among their peers. Most of them are highly educated and have a good spring in the first 10 years. However, these people have almost the same life confusion and impetuousness. Their career development has encountered bottlenecks. Just 30 years old seems to have reached a peak in his career, and then either into a shock, or simply turn down, and rarely continue to triumph."

Indeed, the age of 30 should be the age at which a professional is gradually maturing, and is the age of gold in a professional career. But as the article said, some friends around me have also verified the existence of this phenomenon. Before the age of 30, the workplace was in full swing, and after 30 years of age, the workplace plummeted.

Why are 30-year-old managers? I think the main reason is that I have not self-summary at different stages of career development. Without a summary, there is no good career orientation. Without a good career orientation, I will choose the wrong career goal. Naturally, there will be low-level or even decline. Professional occupation.

I remember calling a friend who had been dating for many years last year. He has been developing in the South. When dialing the phone and asking him if he was busy with something, he told me that he was retreating. Hearing that he was joking, he later learned that the retreat was true. I thought about it for a long time that night, it was about retreat. I have thought about this since ancient times, even though I have read some historical materials. A month later, I wrote this sentence in my "Marketing Career Admonition": "Marketers need to retreat."

Why did you pull this topic out today? It may have been touched by that article. Or maybe because I am about to enter the age mentioned in the article! Talking about this topic here may also be a warning to yourself again!

In fact, the retreat was originally a martial art term, also known as "sitting off", and the language was from Buddhism. "Retreat" refers to individual or several people in Buddhism. Closed-door concentrating on meditation or a few people, closing the door to concentrate on meditation or study, confession, writing, etc., and severing all affairs and personnel exchanges. The time for the final period is three days and seven days, the middle is twenty-one, forty-nine days, three months, and the elderly can be one year or three years.

The retreat is usually a one-bedroom or a small courtyard, and the Tibetan buddhist walkers of Tibetan Buddhism live alone in the cave. There are special people to take care of their daily life as "protection", and in the martial arts novels, they are called "protective law". After entering the customs, the entrance or the portal must be closed, leaving only a small window for food, and it is necessary to break the customs clearance before the expiration of the cultivation period.

The martial arts masters of the martial arts novelists retreat, mostly to break through the difficulties in practicing or to cultivate some novel martial arts. It is said that this kind of retreat must pass the four levels of "wind, asthma, gas, interest". At the beginning of the retreat, there are more hallucinations. After sitting still, people will have the feeling of “spreading the breeze” and “wind”; at this stage, it is easier to get mad. In the second stage, the infuriating atmosphere is full of limbs, and the practitioners will naturally have a deep and rapid breathing, which is for "breathing"; to the third stage, because of the rush of anger, it is "qi"; After the breath, the transition to peace and peace has passed the "interest". After the four passes, the completion was completed and the retreat returned to normal. During the retreat, the human body is in a very state, not only has no refusal to force the enemy, but also avoids interference, otherwise the consequences are unimaginable.

From the perspective of the Book of Changes, the retreat seems to be a busy person, a way to avoid the world in order to cultivate self-cultivation. In Chinese Buddhism, the retreat seems to rise from Zen, but the retreat of Zen is quite different from the retreat of modern Buddhists. The practitioner must break the ginseng and turn the six knives. Then he will not be as imaginative and troublesome as the ordinary mortal husband. It is suitable for the practice of the mountain. For the retreat, the Zen sect is more cautious and must be broken. Through the first pass, we must pass the re-entry, and in order to work hard, we will come to retreat.

The retreat of the Tibetan Tantrics is different from Zen. Tantric retreat has two kinds of "white pass" and "black pass". The white pass is the same as our general retreat, and the light is visible. The black pass is sealed in the closed house. There is no trace of light. There is no difference between day and night. The people who are close to the secrets are often ordinary people, but they must first practice. At the same time, I have been close to good knowledge for a period of time, and I have not practiced for a short period of time before I dare to say that I want to retreat.

In addition to Buddhism, Taoist Xianzong also pays attention to retreat. However, they do not retreat casually. They believe that retreat must have "financial, legal, companion, and land". Finance refers to the life needs of the retreat; the law is the method of hard work; the companion is the Taoist, that is, when the retreat, some people must protect their hearts; the land refers to the heaven and the earth, that is to say: the place of retreat must be a mountain and water Show, a good place with aura, so cultivation is easy to achieve. With these four conditions, you can retreat. It can be seen that Taoist Xianjia is very particular about retreat, and no one can just retreat.

In fact, the practice of retreating the ancients has continued to today's Buddhism. I want to have its own reasons. In modern society, we have hardly even heard the word retreat in our daily lives. However, I believe that although the times are different, the habit or method of retreat is still of great significance to Chinese marketers.

"What is the 30-year-old manager's career? The article of the article later wrote: "Whenever I saw the 30-year-old elite manager working hard in the workplace with ambition, I remembered the protagonist Yu Lian in Stendhal "Red and Black". Born in a small carpenter family in Viel, the small and delicate Yulian worshipped Napoleon, but he saw that the era of Napoleon was over. In order to get as fast as possible, he had to work in the priesthood. With extraordinary memory, he was the mayor of Lei. Nal was chosen as a tutor, but he had a relationship with Mrs. Renard. Later, in order to avoid the incident, he had to go to the Besançon Theological Seminary. He was recommended to come to Dramur as a secretary. I got the love of Miss De Lamour. Just when he thought he was going to succeed, Mrs. Renal’s letter sent him. The angry Yulian frantically injured Mrs. Renal in the church and was sentenced to death. He ended his life. Yulian is a young talented person, and he is super-strong, but he is subject to the bottleneck of growth, struggling and fighting, and finally left in the age of 30 or so. If the Yulian breaks through the bottleneck, the tragedy may not happen."

Indeed, with the acceleration of the pace of life and work, as a marketer, I often lament that time is not enough. Sometimes I don’t even have time to read or read magazines. I am busy all day. How easy is it for you to let him close? But there is an old saying in China that the sharpening of the knife is not a mistake, but sometimes it is to take two steps. China's marketing environment is changing rapidly. China's marketing people's congresses are half-way, so it is always necessary to learn through the marketing career. But as I mentioned in the article "Who should Chinese marketers learn from?", how to turn other people's knowledge into their own knowledge is the key to learning.

I think that the overall professionalism of Chinese marketers is not strong, that is, they are not strong in summing up. It is impossible to summarize and reprocess the knowledge of the bits and pieces of knowledge. Based on such a situation, I suddenly want to scream to Chinese marketers: "Marketing, are you retreating?" After three, five, or ten years in the market, have you taken the time? This professional experience is summarized, whether there is any experience that is proud of it, and whether there is a painful failure. In the face of 30 years old, 40 years old professional age, where is your sunshine avenue?

Maybe we only need to squeeze a little time, maybe we don't need to be in any form, maybe we really need to take a nap in a professional journey, maybe we really need to reflect and summarize, so that the next road will go even further. firm……

"Marketing, are you retreating?" This is my more urgent call to Chinese marketers!

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