Danish-style fashion company suddenly decided to recover Hunan ONLY brand agent of some agents, several agents in Hunan are not satisfied with the home of Astra Fashion Company across the river to dismantle the bridge to discuss the law, but denied by the Danish boss "get out." The two sides each on the issue of compensation.
According to incomplete statistics, after entering China in 1996, these four brands have now developed to more than 3,000 stores with sales of up to 10 billion yuan. And such rapid development relies on the way agents join to rapidly open up markets in China's second and third tier cities and cover nearly half of the cities in the country at or above the county level. However, now Acer company is reforming the company's operating channels, which is to recover the franchise of some franchisees, into the company outlets, which undoubtedly grab the agent's job.
This also led to about clothing brand discussions with the agency relationship. A survey of more than 200 garment companies in Humen revealed that more than 95% of the growing apparel companies have realized that the current marketing model can no longer be used in the market. The traditional agency began to experience the fate of adjustment!
Jiang Hengjie, vice president of China National Garment Association:
The bigger and stronger brand agents, expanding the market share itself with the appropriate strength, in turn, will require clothing manufacturers to reduce the purchase price, squeeze profit margins garment enterprises.
And public marketing planning chief marketing consultant He Junfeng:
"Hazard is there, the current agents have a trend of development, some powerful agents, at the same time agents of a number of brands, they do not put 'eggs inside a basket', through a number of agents to blackmail the supply, to contend with manufacturers, requirements Give them more preferential policies and so on. "Agent channels ate a lot of clothing profit," disobedient, not easy to control, many manufacturers to the terminal store discount, direct digestion by the channel, clothing companies can not Control market. "
A brand clothing company said:
Prior to the clothes to the agents to sell, our single piece of clothes is very meager profits, only a few dozen yuan, and through direct sales, the same piece of clothing, the maximum difference between the profits can reach an astonishing 10 times.
Shandong Shulang Garments Co., Ltd. Wu Jianmin chairman:
The current transformation of domestic garment enterprises are "passive restructuring", the future success or not there are still a lot of uncertainties, businesses should be carefully considered.
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