State purchasing nets off US state apparel apparel test water and electricity operators were beaten

ME&CITY 2011 Winter Women's Shoes

The official online store “Bangkang Shopping Network”, which was once highly hoped for by Meibang Fashion, was folded.

On September 29, the US state apparel announcement stated that if you continue to engage in e-commerce business, the company's overall business performance and shareholder interests are difficult to guarantee. The company will stop e-commerce business operations. It also said that the initial investment cost was about 60 million yuan, which was included in the company's profit and loss statement.

In fact, Zhou Chengjian had high hopes for the state purchasing network. Just half a year ago, Zhou Bangjian, chairman of the US state of Bangladesh, also announced in a high-profile manner that the company’s e-commerce sales will reach 100 billion yuan by 2020.

In May 2009, the state procurement network began preparations for the trial run in December 2010, which lasted one and a half years. However, from the trial run to the halt of business, the actual operation of the state procurement network is still less than a year, and the time of operation has not yet been prepared for a long time.

This also means that the brand strategy that Smithland has been promoting will be adjusted. The strategic structure that was previously positioned as "MB+MC (ME&;; CITY) + State Purchase" was forced to cut back.

An insider of Smith Barney told reporters that “it is not stopping the e-commerce business. Instead, the state purchasing network has been stripped from the joint-stock company to the US company's parent company, Shanghai Huafu Investment Co., Ltd.” Huarong Investment is 80% owned by Zhou Chengjian. After the divestiture, the state purchasing network is in a state of parallel with Meibang Apparel, and the financial status will not be disclosed in the listed company.

"MC and state purchase are actually the burdens of Meibang Clothing," said one person close to Smith Barney. "Actually, Zhou Chengjian abandoned state purchasing and chose MC. Two of the three businesses are losing money. This has a great impact on the performance of listed companies."

At the beginning of the planning, BNP has two businesses, one is online sales and the other is IT services. According to the original assumption, the state purchase network should be an e-commerce service company, not a single online shopping mall.

However, according to people familiar with Smith Barney, Zhou Chengjian does not seem to agree with the way the state purchases e-commerce services, and does not accept the model of first-putting only output. After all, unprofitable state-purchasing data is not in the performance of listed companies. good looking.

In February of this year, Zhou Chengjian met with Ma Huateng once. At that time, Tencent expressed its strong desire to invest in state purchasing, holding at least 20%. However, Zhou Chengjian, who had always been “independent”, refused. "It is Zhou Zhoujian's state-purchase or state-purchase that has investment value. In fact, no one can say clearly. In any case, this did not succeed." The above-mentioned sources said.

As early as March, Smith Barn suspended the promotion of state purchase.

The above-mentioned sources stated: "The state-owned e-commerce business is a three-channel channel: state purchasing, patting and Taobao. The annual sales figure is 380 million yuan. 98% of sales were completed this year, and the loss did not reach 30 million. The goal is completed."

"In January, the state's sales exceeded Taobao, which accounted for 50% of the total three channels, or about 15 million," said the above sources. “Bangkok’s members have grown to 600,000 within three months and 40% of customers have more than two purchases.”

This development seems to be in line with the state procurement plan. However, according to the above sources, Ma Yun’s words may have affected Zhou Chengjian. “In February, Taobao asked Smith Barney to buy a slower state purchase. He hoped that Taobao Mall could make a breakthrough. It would be cruel to say this year's e-commerce business. Zhou Hema is a good friend. This is also true.”

Afterwards, in March, the state purchases were indeed delayed and there was no promotion cost. "In January, we achieved sales of more than 15 million yuan, and we spent only 1.7 million in promotion fees. But by March, we will not approve promotion fees at all." The above-mentioned sources said, "This is also the biggest problem for state-owned companies. It must be promoted through advertising." To increase revenue."

“According to the original plan, the state-owned purchase has a one to two-year loss period.” The above-mentioned sources said that the MC can not let the Smithsonian worry that Zhou Chengjian may not be able to tolerate the loss of three pieces of business, only to state purchase. Stripping to ensure the performance of listed companies.