Recently, MYMO (Langde International) held a grand thank-you dinner at the Futian Shangri-La, Shenzhen, and the 2011 autumn and winter new fashion show.
The conference, MYMO2011 autumn and winter style style with subtle and elegant femininity to start, from elegant and retro, to the minimalist luxury, MYMO season's design, while maintaining the brand's style at the same time, the integration of fashion elements to subtle elegance without losing Charming femininity, self-conscious sense of independence, relaxed and comfortable attitude to life, opened MYMO new fashion season.
Simple T stage, when MYMO girl models come, not luxury, publicity, no overwhelming gimmicks, only the elegant wide brim hat, only the romantic long curly hair, like staged a black and white movie, full of eyes filling Hepburn elegance, as if exposure to an alien cafe, all the busy and hard-working are gone.
Founded in 2003, Shenzhen Langdai Garment Co., Ltd. is located in OCT Shenzhen and wholly-owned by Langdai International (Hong Kong) Co., Ltd. It is a professional brand clothing enterprise integrating R & D, production, marketing and planning.
Shenzhen many local brands, the rising star of MYMO (Longde International) deep industry vision. From the 11th International (Shenzhen) Garment Exhibition Langdai contractor MYMO "2011 legendary China Department Stores Forum" hot scene, "to join hands with the future - outstanding terminal brand operators General Assembly," the warm response, and then Fukuda Shangri-La Hotel Ballroom held an all-you-can-thank dinner, this is not difficult to see that Lang Dai international unique mind.
"MYMOMENT" from the country of fashion - Spain's international women's brand , located in the 22-40-year-old fashion urban women, the product of Europe's latest fashion elements as a benchmark, into the Chinese cultural elements, through the deconstruction and restructuring of fashion , With intellectual black, white, gray low-key luxury with colorful and elegant colors, the perfect interpretation of urban women in the details of the elegant, calm and confident.
In the product line "MYMOMENT" has always been adhering to the simple, stylish, elegant, intellectual style, quarterly fashion career, urban leisure, elegant dress and boutique accessories, and other four series of apparel. Fashion design elements, elegant fabrics, exquisite cutting techniques, details in place, elegant and restrained with the skills, combined with the Eastern women's own characteristics and aesthetic awareness, not only to ensure the uniqueness of the product material, but also make clothing has a distinctive Personality and style.
Of course, all this strategy is inseparable from the head of the brand - Shenzhen City Lang Dai Clothing Co., Ltd. General Manager Ms. Su Yingbo. Lang Dai, with mature and fashionable women as the object of consumption, has another definition in the eyes of Su Ying-bo.
"We say maturity is not a definition of age, but that she has a certain life experience, she can understand the feeling of intellectual and elegant, and then we use it to give it to reflect it. Personally, I prefer to enjoy self-confidence , Kind, intelligent woman, I think this is the most attractive. "
Some people say that Lang Dai costumes bring together the essence of Eastern and Western cultures. The importance of culture to the brand is self-evident. Su Ying-bo's focus on integration is perfect.
"If culturally speaking, it is very wide.We just clothing culture, the Western clothing culture, we will seize the atmosphere of fashion sense, and then combined with Eastern women in the more subtle and restrained style of clothing The perfect combination, I think, is the best interpretation of women, and we used different elements in the winter exhibition, such as the use of some may be used in the past In the summer above the light and sexy elements. And then winter and thick sense of combination .. For example, lace, can be attached to the sweater, woolen top, women will show their own mystery, more feminine, but not in winter It will be boring as it used to be. "
Su Ying-bo's definition of convergence can be seen in some small details. Of course, she is more willing to use this environment in Shenzhen for the integration of this term.
"Each place has different characteristics of women's clothing, there are several major garment bases in China, such as Hangzhou is also very representative of the graceful restraint of Hangzhou clothing and local customs have a relationship. And Shenzhen is a city of immigrants, is a Emerging fashion metropolis, which blends information from the world's forefront of fashion, so it is relatively closer to the international fashion trend, but also amalgamate a variety of fashion elements. "
Shenzhen women's dazzling array of products, in order to stand out in such a group, for Lang Dai, but have their own unique measures.
"Indeed, to do any business is not easy.Especially like garment enterprises, fashion is very strong, always pushed by fashion.We are very fortunate that our company has a very good team, of course, in the internal In management, what we insist on is people-oriented, which may say people-oriented in many textbooks, but we think it is not a very empty slogan. "
Su Yingbo said that entrepreneurs should respect the team's personal value so that the value of the individual can be realized in the enterprise and the goal of the enterprise has also been realized.
"We hope every employee in the enterprise can find the best development platform and development prospects, and I am particularly gratified at this point that our employees and customers are more satisfied with the human environment of the company. Is also the key, businesses have to social integration "
Su Yingbo finally said: We are very fortunate and also very grateful to China for such a market. We think the world is paying attention to this huge market in China. Therefore, the development of China's economy brings a very good opportunity for development.
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