What brand of diesel? Diesel jeans men's autumn 2011 new trends diesel official website

What brand of diesel? Diesel jeans men's autumn 2011 new diesel official website

What brand is diesel

Diesel is a famous Italian denim fashion brand, founded by Renzo Rosso in 1978 and one of the 14 brands of the Italian fashion company Genius. At that time, Diesel was still a second-tier brand worth 7 million US dollars (Genius Group owns Katherine Hamnett, Martin Guy, Ten Big Boys and other popular brands).

The original concept of Diesel's vitality was not so easy to accept. Diesel's iconic holes, stains, and hand-rinsed old Dirty jeans were always subjected to customer complaints of quality - they mistakenly thought it was Defective goods. Thirty years later, the Diesel brand became the sexiest symbol and liked the Diesel brand throughout the world. In 2008, Diesel celebrated its 30th anniversary with the "Diesel xXx" theme event of the 24/7 party in 17 cities around the world, and launched the "Dirty Thirty" limited edition jeans. Today, Diesel, a dynamic brand with more than 200 stores worldwide, has annual sales of approximately US$1.2 billion.

Diesel jeans men's clothing 2011 autumn new

The new style of diesel jeans men's fall 2011 is young and creative. The inspiration comes from daily life. It is closely related to the tide. From the beginning, Diesel did not lower its price and did not please most of them. Diesel and Diesel’s customers formed a niche and smug communication, just like Renzo Rosso ( Renzo Rosso said: "Diesel never induces customers to buy anything, but rather conveys a feeling of life. I believe in the intelligence of customers. They also believe me." Leading the fashion industry crosscover cross-border cooperation.

Diesel is an impressive collection of clothing with the distinctive "D" lettering. It designs denim and men's clothing. Diesel introduced different series for different consumer groups.