[China Glass Network] The American Groupon gave inspiration. At present, the IPO market is not as popular as the private equity market for Groupon. The problem with Groupon is that its market share has continued to decline in some places. Is it long-term liked by merchants? Another big question is when to stop loss and profit? This is more than two years after the establishment of three rounds of financing, a total of 1.1 billion private placements. Enterprises above US$ currently continue to lose money. In the second quarter of this year, they lost more than 100 million US dollars. The larger the scale, the more losses.
The solution lies in the first, to find a differentiation strategy. At present, the difference between the handle and the US group is becoming more and more obvious.
Second, carefully and steadily deepen the core target market, tap the deep demand of consumers and customers, provide more value-added services, and refine the business model, and practice killer and unique martial arts.
Third, refined management. Don't blindly engage in sea tactics, improve personnel efficiency, and save costs in all aspects. Management practices, quality control and risk management.
Fourth, keep an eye on the cash flow, the input and output are not big, and the market without market potential should be given up and shrinking decisively. TV ads and Other huge expenditures should be carefully evaluated.
"The core is to return to the nature of group buying," Wang Xing said. "In the end, can you give consumers what they want, what they want, what they want, and what is the key to this." â€
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