Lenzing Modal® Fiber Plant Eco Towel

Lenzing Modal® fibers are increasingly used in the area of ​​towel products. Natural raw materials and long-lasting softness make Lenzing Modal® fibers ideal for towels. The global leader in fiber technology innovation, Lenzing Group, will begin global promotion activities at this year's China International Home Textiles and Accessories Fair in Shanghai, China (Langjing booth number: W1E11).

Lenzing Modal® fibers are inherently soft and have demonstrated their unique properties in more than half a century. Especially in Europe, Lenzing Modal® fibers have taken the lead in terry towel fabrics. Traditional towels are mostly made of 100% cotton, while blends of cotton and Lenzing Modal® fibers make the towels brighter and feel softer. Not only does it add special softness, Lenzing Modal® fibers and cotton-blend fabrics are dyed to a more stable and uniform color due to the similar dyeing of Lenzing Modal® fibers to cotton.

Lenzing Modal® fibers are also available in different types and can be used in different towel products. For example, Fine Denim Ländale® can be applied to more fine and delicate towel products and Modal® LOFT fibers can make fluffy towels more fluffy.

The long-lasting soft and bright towel fabrics fully reflect the most outstanding advantages of Lenzing Modal® fibers that are durable and soft. The cotton towels become stiff and rough after repeated washings and cause discomfort or reddening of the skin after use. And Lenzing Modal® fiber and cotton blended towels can remain permanently soft. A consumer survey confirmed that Lenzing Modal® towels are softer than 100% cotton towels. When asked whether the towels added to Lenzing Modal® remained soft after multiple rinses, 98% of consumers gave very positive answers.

Lenzing Modal® keeps the towels bright and long-lasting. It does not appear as grayish after washing like a 100% cotton towel. Lenzing Modal® Towels are even more brilliant than 100% cotton. Regardless of whether they are stored in a store or at home, Lenzing Modal® Towels and 100% Cotton Towels are immediately visible. There is a clear difference, Lenzing Modal® towels can keep the color brighter and brighter.

The plant ecology, derived from the natural Lenzing Modal® towels, comes from the nature of plant ecology. Lenzing Modal® fibers originate from eucalyptus forests and use photosynthesis as an important function of nature throughout history. Photosynthesis is the foundation of Lenzing Modal®, which grows in northern and central Europe and has become a unique landscape in these areas. Therefore, they are completely natural and a source of sustainable raw materials. And at the production base in Lenzing, Austria, environmental protection standards are strictly enforced. The Lenzing Group controls the entire production process including the production of pulp. Whether it is the selection of wood or the entire production process, the entire production has been optimized and its accompanying products can be refined, fully in line with the strict environmental standards of European countries. The rich and long-lasting experience makes Lenzing a model of environmentally-friendly closed production.