Lilang Business Men's Fall 2011 New Fashion Men's Wear Autumn Men's Wear
Lilang Business Men
Lilang’s unique brand appeal has attracted many top designers. In 2002, China's top designer and top designer of the Chinese designer, the “Golden Cup Award†winner, Mr. Ji Wenbo, joined the company, injecting new souls into Lilang’s product design, and its professional design and international design. The concept perfectly illustrates Li Lang's brand essence of “simple but not simpleâ€, leading Lilang to represent the Chinese men's wear on the international stage, making a high profile appearance at Milan Fashion Week, Taipei Fashion Show and Tokyo Fashion Week, with its perfect interpretation of Chinese elements in the world. T station shines.
In 2008, Lilang reinvented the brand identity LILANG as LILANZ. The new LOGO design is even more concise, atmospheric, and international. With this brand-new sharpness as the starting point, Li Lang started the brand's internationalization strategy. In 2009, Lilang became the first menswear brand in the Mainland to be successfully listed in Hong Kong. It officially landed on the international capital market and opened the curtain for the upgrading of Chinese men’s brand capital. With the listing of Dongfeng, Lilang Lightning opened up the second battlefield L2, seizing a huge market for mid-range business casual menswear, implementing multi-brand operations and nurturing new growth points. In the future, Lilang will urge the company's management, marketing channels, brand strategy, etc. to be fully upgraded. It will participate in cooperation in major apparel competitions, participate in more top-level garment exhibitions in the world, strengthen the right to speak in the international fashion industry, and turn its achievements into “simple philosophyâ€. Everybody's demeanor is set by the World Fashion Court.
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