From October 1st to 3rd, 2019, the Chinese and French innovative products jointly launched by Bonjour Brand and Bonjour Brand: Bonjour Tmall and the 5th Sino-French Brand Summit Forum were successfully held in Paris. The series was jointly organized by Alibaba Group, Tmall, French Prospect and Innovation Foundation, and Good Morning Shanghai. The event included the Bonjour Tmall Event at the Pompidou Centre on October 1st, the 5th Sino-French Brand Summit at the Paris Theatre on October 2nd, and the three-month Sino-French innovation Pop on the Seine. -Up Store.
- 39 Chinese brands; 35 French designers; 150 new products.
- 4 masters of art, 2 directors, 11 craftsmen and 500 guests from China and France joined hands to create.
- Leap and Chanel designers join hands to unite 9 Chinese leading brands of cross-border shoes to trigger French counter-purchase
- The largest-scale branding event in the history of the country, the largest co-creation of art installations in the history of the Centre Pompidou, and the collection of national products by the Paris City Government and the official support activities of the Paris Fashion Week.
- Former French Prime Minister, French Special Envoy of France, Vice Mayor of Paris, Chinese Counsellor in France, Chairman of Paris Fashion Week, CMO of Alibaba Group, Vice President of Alibaba Group, Dean of Alibaba Research Institute, President of Guerlain Global; Luo, Parisian newspaper, Fashion Network, BFM, French radio station; CCTV, Xinhua News Agency, reference news, and many other big coffee, brand, media gathered.
This is the answer sheet that was handed over by the Bonjour Tmall project initiated by Bonjour Brand in 2019 by the Tmall National Trend.
2019, the last big show in Paris Fashion Week
On October 1st, on the occasion of the 70th anniversary of the founding of New China, Bonjour Tmall Event, a gathering of 39 Chinese brands to present gifts to the motherland at the Centre Pompidou in Paris. Activities across the beauty, apparel, fast-moving, food and beverage industries, including 90 points, Bojem, Cocovel, Cozy Steps, VF, Caizhi, Fulixi, Yili Jindian, Kangnai, yo-yo, Romanti, Qia Qia, Shede, Shengyuan, Vita Lemon Tea, Yang Yuanqing, Yili Yogurt, Royal Mufang, Yunnan Baiyao, Free Point and other famous brands. The largest scale in the history of the country, the Chinese brand for the first time in the world of modern art.
The event was hosted by the famous Chinese and French bilingual host Zhu Li'an, Alibaba Group CMO Dong Benhong, Good Morning Shanghai and Bonjour Brand founder Yang Jing, and Pompidou Art Center Director Serge Lasvignes. On that day, there were more than 500 Chinese and French KOLs, brand founders and French designers.
The Bonjour Tmall Event is based on the theme of “Creating Utopia†and covers four major exhibition areas: “Thousands of miles of total volume†“Penglai Wonderland†“East Shoes Xidu†“Shoebox Squareâ€.
“Thousands of miles of total volume†exhibition area
In the exhibition area of ​​“Thousands of Miles and Long Volumesâ€, 39 Chinese brands and 35 French designers created a total of 150 Chinese and French innovative products, including LV luggage designers, drawing inspiration from the rose window of Notre Dame de Paris, Designed for the New Year's Day gift box; Supreme co-designer designed the backpack for the Vita lemon tea with street art T; Dior designer with the Eiffel Tower, Mona Lisa as the element, the bottle designed for the sake. The thousand-mile long scroll means the 9000-kilometer connection of Sino-French, drawn by the illustrator artist Yu Yutong, and will remain in the Pompidou Centre. Business has truly become a part of art.
"Penglai Wonderland" art installation started
“Penglai Wonderland†was created by Chinese paper-carving artist Wen Qiuwen, French light and shadow poet Matthieu Poli and travel law graphic designer XIZI ZHA. The largest acoustic and optoelectronic art installation in the history of Pompidou fully embodies the integration of traditional Chinese art and intangible cultural heritage with French modern art. It combines the beauty of China and France to create a vision that can be combined. A wonderland outside of surprise and satisfaction.
An optical illusion art installation consisting of 200 leap shoes "East Shoes Xidu"
"East Shoes Xidu" and "Shoebox Square" exhibited the East Shoes Xidu Feiyue shoes that were bought by foreigners. They joined hands with French Chanel designer Eric Bongiovanni as Tmall, Yunnan Baiyao and Laoganma. , Heroes, Qia Qia, Yili Yogurt, Vita Lemon Tea, 90 points, 9 cross-country shoes made by Yo-Yo. 200 tidal shoes form a special art installation. When the viewer looks at it from a certain angle of view, the art installation will construct the Bonjour (French "Hello") letter, Bonjour Tmall, which provides a beautiful superposition between China and France. A new perspective. More than 500 guests competed to create on the shoe box square built by hundreds of shoe boxes. Hundreds of creatively superimposed patterns fully embody the spirit of Sino-French cultural integration and co-creation, and will also be digitally scanned and eternal memory, and become the tenth pair or the last pair of "East Shoes Xidu" in 2019. Create a visual map of the upper side of the shoes. It is reported that at 0:00 on October 3, the Tmall platform's exclusive launch of hundreds of pairs of shoes, Xidu cross-border shoes will be robbed in a few minutes. At the request of consumers, Feiyue has begun preparations for a new round of shoe production.
"Shoebox Square" exhibition area where people are mad
When the Chinese tide meets the French tide: Ali, Lifeng, LVMH, the three giants, the Sino-French brand summit forum
On October 2nd, the highest-level brand event between China and France, the 5th Sino-French Brand Summit Forum was held in the Paris Theatre, attracting more than 300 representatives of Chinese and French brands and more than 100 French designers from all over the world. Speakers at the conference included former French Prime Minister, current French President’s Special Envoy Raffarin, Vice Mayor of Paris Frédéric HOCQUARD, Chinese Resident Gao Yuanyuan, Alibaba Group CMO Dong Benhong, Ali Group Vice President, Ali Institute Dean Gao Hongbing, Paris Fashion Week Chairman Pascal Morand, Guerlain President Laurent BOILLOT and so on.
Former French Prime Minister and current French President, China Special Envoy Raffarin
The forum revolves around “letting ideas flow†from three aspects: “youngâ€, “trend†and “dataâ€: Is modern young people essentially different from traditional younger generations? Is cross-border really bounded? Data is in the trend What is the role of it? Does it allow consumers to follow the trend to guide the trend? The Chinese and French brand leaders have collided with each other on the above issues, laying the foundation for the continuous cooperation between the high-quality two-way brand and new products between China and France.
Mr. Dong Benhong, Chief Marketing Officer of Alibaba Group, said: “At present, Ali is working with France to build energy. The products exhibited in the 5th Sino-French Brand Summit Forum are the products of Tmall and Bonjour Brand and Chinese companies and French design. The achievements of the division. The Sino-French brand, the strength of China and France, the future can be expected." As the former French Prime Minister Raffarin said, this forum is a platform for dialogue and exchanges between China and France. The cooperation and exchange between China and France creates a beautiful product and future that can bring out young consumers to satisfy their senses and surprises.
Alibaba Group CMO Dong Benhong
Sino-French innovative Pop-up Store on the Seine
The Pop-up Store, located on the Seine River, is an important part of the Bonjour Tmall project. It will be officially opened to the public on October 3rd. The new products created by China and France are displayed in it. Sales, global consumers can buy/schedule directly on their intranet.
Sino-French innovative Pop-up Store on the banks of the Seine
In 2019, the 70th anniversary of the motherland, the 55th anniversary of the establishment of diplomatic relations between China and France, the cultural exchanges and trade between the two countries have become increasingly close. As the world's largest B2C trading platform with 700 million Chinese consumers, Tmall has increasingly become a bridge between “Created in China†and “French Designâ€. Design in France Create in China is the core value of BonjourTmall. Up to now, many brands have been sold in France through AliExpress, and more brands will go overseas through Tmall and Ali Eco in the future.
Under the empowerment of the Internet, China has undergone tremendous changes. The boundaries between countries, brands and industries have been re-divided, and the brand effect has continued to accelerate. But the real revival of the domestic brand is inseparable from the power of design. To this end, Alibaba, through the power of technology and data blessing, together with Bonjour Brand, combined with France's outstanding creative resources and designer products, provides a new cross-border cooperation model for Chinese brands, and builds a new product incubation ecological closed loop, which is exported to the world. The emotions and new lifestyles of Chinese young people in the midst of high speed.
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