Huang Yinghao: E-commerce will not become the main channel for jewelry consumption

Recently, Huang Yinghao, member of the National Committee of the Chinese People's Political Consultative Conference, Hong Kong Resources and Golden Supreme Jewelry, said in an exclusive interview with Hexun.com that most of these customers who buy gold and silver jewellery like to see the real thing and like to go to the store to pick, so they are not optimistic. The future of jewelry industry e-commerce.

The following is an interview record:

Moderator: We have also seen that the mainland is now popularizing a model called e-commerce. We also see companies like the Diamond Birds that they have done very successfully. They are taking jewelry online and selling it. What do you think about this pattern? Is there any consideration in this respect for our Gold Supreme?

Huang Yinghao: Actually, we already have a website named Zun 1. This was developed by our group together with some friendships. First of all, like Golden Supreme Jewelry, if it has 500 stores on the ground, if you use a similar business model to open an online shop and your product is not expanded, it is easy to sell online and eat you on the ground. Sales of shopping malls, department stores, etc., equal to their own business with their own. Therefore, our current outlet products must first be staggered and have differences.

Second, you have just noticed that our network is called Respect 1 and we don't call Gold Extreme, so this network itself cannot only sell jewelry. The United States is the country with the fastest development of the Internet and the highest utilization rate. Let me give an example. Tiffany sold on the Internet for so many years. It only accounted for a few percentage points of its main sales. It never exceeded 10%.

Moderator: What do you think is the reason?

Huang Yinghao: It is between 5% and 10%. It is in the United States where Americans live in relatively decentralized environments. If a city has millions of people, it is already very large, and many small cities also have tens of thousands of people. In such a country with a very developed Internet, Tiffany is also a well-known brand in the United States, but for many years it is still the total number of units sold. And it's online I also analyzed the main selling or some silver ornaments, mainly cheap.

Moderator: I also saw such products as diamonds?

Huang Yinghao: They are all low-priced. Therefore, this certainly confirms that these customers who buy gold and silver jewelry, most of them like to see the real thing, like to go to the store to pick. At present, in mainland China, the average netizen is still not willing to spend a lot of money on the Internet. It is not feasible. We have also analyzed that there are opportunities from 1,000 to 3,000 yuan. I visited you. If you want to buy a 1 carat diamond for your lover or girlfriend, will you buy it on the bird or pick it up in the shop?

Moderator: It may be more practical to see.

Huang Yinghao: Seeing, touching, and on the spot you can also do some comparisons. You said that if you buy diamonds, diamonds are not only 4 C for you to buy, but also brightness, cutting, and design, because the average consumer does not buy naked. Drilled, loose diamonds are bought by us, we are going to process it, then add the design, and then add a lot of aspects, there is a box. Because the brand is its business model of this brand, after all, the brand is not selling goods. The price on the Internet is highly transparent, so it is difficult to say that the temporary design of jewellery will be sold online and the profits should be made. Therefore, we mainly open stores.

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