Brand Remodeling Value, Culture Leading Peacebird's Fashion Concept - Taiping Birdswear Mini peace Independence Fashion Apparel Festival

Brand Remodeling Value, Culture Leading Peacebird's Fashion Concept - Taiping Birdswear Mini peace Independence Fashion Apparel Festival

Brand Remodeling Value, Culture Leading Peacebird's Fashion Concept - Taiping Birdswear Mini peace Independence Fashion Apparel Festival

The great era of national fashion has already arrived.

As early as the financial crisis in 2007, Taiping Bird had already foreseen the fashion trend to bring about a major change in the apparel industry. After investing heavily in talents, channels, and other areas, and replicating and transforming the domestic development path of international fast-fashion brands, the ever-expanding industrial fields, the increasing number of brands and sales volume each year have given the Taiping Bird a chance to enjoy the transformation of fashion. "dividend".

Embedding the brand into the company's development philosophy, integrating culture and creativity into the soul of the company's development, from the light-asset virtual management to the path of recreating creative fast fashion, the Pelican who knows how to change nevertheless understands that the brand can make a success .

After many years of brand positioning and incubation, Taiping Bird’s garment segment has already formed a good trend of multi-company, multi-brand, and multi-series development, and has continued to summarize the brand's operating experience, and based on market positioning, innovation.

Following the establishment of the Shulemachi brand, which was established in parallel with the Peacebird Women's Wear, the mini-peace that quickly grew into a strong brand in the market was independently exhibited at the 17th Ningbo International Fashion Festival, again demonstrating that the Peacebirds were Excellent control over brand cultivation.