The China Gift Industry Research Institute, in accordance with the National Bureau of Statistics, the Ministry of Commerce, and the industry database, has carried out individual and group classification statistics calculations for the gift industry. The data obtained is that the individual annual gift demand is 505.5 billion yuan, and the group’s annual gift needs are The total amount of 262.9 billion yuan was added up to the current total annual demand of the domestic gift market at about 768.4 billion yuan. Nearly 800 billion worth of industry output makes the gift industry one of the most promising industries in the country. In this busy society, the dual pressures of life and work make people unconsciously want to have a warm and comfortable home. Home is no longer just a harbor to rest when tired, but also a place for emotional sustenance and a spiritual habitat. As people's demand for home function changes, the concept of home life has quietly changed. What people pursue is not the appearance of beautiful home decoration, more to make home life become smart, fresh, full and rich in content. For a time both creative and ornamental, that is practical and fun creative home has become a powerful tool to shake the future market.
In my opinion, the market position of home crafts in the gift industry will become more and more important and the market share will increase. With the development of society, people’s living standards have improved, and with the evolution of the diversity of gift needs, gift items have become more and more abundant. Home craft gifts not only satisfy people’s material needs, but also allow gift recipients to experience gifts during the use of gifts. The thoughtful help, thoughtful caring and even caring feelings of the person meet the spiritual needs of the people and have more direct feelings and touches. Therefore, the prospect of this kind of practical and artistic beauty crafts in the gift industry is indispensable.
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