UNMENTIONED 2014 spring and summer series
Theme: Pick up * light
Inspired by the early Danish artist Olafur Eliasson's work on light and space, this season transforms invisible light into different shapes and colors in different spaces.
Based on this concept, UNMENTIONED 2014SS combines two-dimensional planar lines with three-dimensional space to explore the expression of the three-dimensional structure of the human body and interpret new artistic styles.
Following the Shanghai Fashion Week in October held during the interview with the brand manager part of the excerpt
Interviewee: Li Ling
Position: UNMENTIONED Brand Design Director
1 brand name behind what brand story?
UNMENTIONED comes from the designer's own attitude to life: never complain, never explained, just be yourself. Many times to speak out grievances are not really grievances, not mentioned words are often the most sincere feelings of the heart, We do not pursue the vanity and exaggeration on the surface, nor do we deliberately follow the so-called trends and trends. We pay more attention to the unique beauty that can touch the soul. We hope that the unmentioned girls will be able to listen to their own inner voices in troubled social life, insist on themselves, tolerate everything that can be tolerated, and stick to everything that can not be compromised.
2 brand positioning is what?
UNMENTIONED brand is an original independent designer clothing brand, we personalized and elegant design, high quality fabrics, reasonable pricing, for the love of art, the pursuit of quality women's unique clothing experience.
3. How to treat Shanghai Fashion Week this platform?
As an independent designer brand, Shanghai Fashion Week is a very good promotion platform for new designers. It brings designers to the media and the market and helps designers to grow better.
4. What is the current consumer groups?
The current consumer base is mainly concentrated around the age of 30, working women working in areas related to the art of creativity, as well as some women who have unique fashion insights and unique style of dressing.
5. What brand after the special plan?
We will continue our efforts to provide customers with better products, and will introduce some customized services.
6. In accordance with the design concept of your brand, hoping to create what brand image?
We hope to create an independent, confident, loyal to ourselves, unswerving, petty New Art female image.
Style of understanding
Style is not just fashion, but also an independent and confident life style and attitude that insists on self.
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