On the morning of May 8, the press conference of 2021 Shengze Fashion Week and the 9th Jiangsu (Shengze) Textile Expo Cloud Exhibition was held in Shengze. It was announced at the meeting that the 2021 Shengze Fashion Week and the 9th Jiangsu (Shengze) Textile Expo Cloud Exhibition will be held from June 16 to 20, 2021. At that time, fashion trends and Jiangnan culture will collide. While fully demonstrating the vitality of Shengze's fashion under the "industry-city integration", it will further promote the upgrading of local industries and the construction of Jiangnan cultural brands, and strive to build Shengze textile industry and local brands in fashion trends. , Technological innovation, industrial docking, international trade and other fields blooming "the most beautiful window".
Shen Chunrong, Secretary of the Party Working Committee of Wujiang High-tech Zone, Secretary of the Party Committee of Shengze Town, Secretary of the Party Working Committee of China Oriental Silk Market, Zhang Jianhua, Deputy Director of the Management Committee of Wujiang High-tech Zone and Director of the Management Committee of China Oriental Silk Market, Member of the Party Committee, Party Committee of Shengze Town Wang Jun, Director of Political Office, Lu Ziping, Director of China Oriental Silk Market Management Office, Yang Jinchun, Executive Vice President of China National Garment Association, Li Bo, Deputy Director of China Textile Information Center, Xie Fangming, Full-time Vice President of China Fashion Designers Association, Jiangsu Textile Industry Association President Han Ping, Chairman of the Shanghai Fashion Industry Development Center Shao Feng, and Chairman of Beijing Ruili Magazine Co., Ltd. Chen Yejin attended the meeting.
At the same time, this press conference attracted many domestic media guests, including more than 40 mainstream media matrixes, to witness the official launch of Shengze Fashion Week in 2021.
Shen Chunrong pointed out that Shengze is an ancient silk town with a profound heritage, a world-renowned textile city, and a fast-growing fashion capital. On the one hand, as one of the well-known "Four Silk Capitals" in China, Shengze created the crowned Song Jin, gave birth to a large number of silk brands such as Wang Yongheng and Sang Luo, and built the first state-level advanced in Jiangsu Province. Innovative carriers such as the Functional Fiber Innovation Center have created a complete textile industry chain of “from a drop of oil to a piece of cloth†and “from a silk to a brandâ€, and out of the two Fortune 500 companies in the world, Hengli and Shenghong. Industrial yarn, vortex spinning, ultra-fine denier and other subdivisions have global leading advantages, thus realizing the "peak" of Shengze's economy and the "plateau" of development. On the other hand, at present, Shengze has become the vane of the world's popular fabrics, and most of the high-quality fashion fabrics in the country come from Shengze. Especially the rapid progress of the construction of the Shengze Station of the Shanghai-Suhu High-speed Railway. Shengze spared no effort to inherit silk culture, innovate fashion development, accelerate the gathering of fashion masters, international big names, trend events, etc., and actively portray "fashion + technology" "fashion + culture" "Fashion + Exhibition" and other various fashion silhouettes.
It is understood that this fashion week will present 23 fashion release shows, 4 fashion cloud live broadcasts, 2 fashion design competitions, 4 industry forums, and 1 textile cloud exhibition. Nearly 300 high-quality The style of this fashionable fabric, the linkage of the five major sections of "show, exhibition, competition, meeting and business", fully demonstrate the industrial strength, market vitality and urban charm of the "Fashion City·Beautiful Shengze", and show the whole world Shengze in an all-round way. "Original, original and popular" fashion features.
First, there are many big names in the event, "showing" new fashions. During Fashion Week, fashion brands from Italy, France, Spain, the United States and other countries will gather in Shengze to appreciate different fashion styles and cultural charms, and further show the complementary Eastern aesthetics and Western classics; deep integration of China's three Golden Top Award designs Master Zhang Zhaoda, Wu Xuekai, Zhang Yichao’s top-notch fashion design, etc., as well as local brands such as Shangjiu Kai, Sang Luo, Qiyi, Roman Roland, Amethyst, and other companies continue to make efforts to integrate the original and original Shengze high-quality fabrics. The creative design of “coffee†leads the development of the industry; the “Shengze Custom Night†where four domestic high-quality custom-made clothing brands jointly performed, multi-dimensional and all-round display of custom clothing style, through the display of four different styles of chapters, using the original The original Shengze high-quality fabrics are combined with creative designs to create a new fashion that leads fashion.
Secondly, the top competitions are spent in Shengze and strive to create the IP of "Shengze Fashion Week". The final selection of two design competitions will be held during the Fashion Week, the "Oriental Cup" 2021 Chinese Women's Design Competition jointly organized by the China Fashion Designers Association and Shengze, and the Jiangsu Fashion Designers Association and Shengze jointly organized "Shengze Cup" 2021 Jiangsu Province Top Ten Designers Selection, through the two events will attract more domestic outstanding new designers to enter Shengze, let designers and fabric companies close contact, through the "dynamic" and "static" combination , To realize the industrial transformation of Shengze. At the same time, the China Fashion Design Summit, the 4th China Fashion Customization Summit Forum and the 2021 China Fashion Association Customization Professional Committee Annual Meeting, the International Advanced Functional Fiber Fashion Sustainable Summit Forum, the Yangtze River Delta Fashion Industry Alliance Silk Fashion Development Summit Forum, etc. , Successively held in Shengze, will continue to create "Shengze Fashion Week" IP, voice for the industry, pulse for the industry, and further expand Shengze textile industry's international and domestic influence.
Third, the "cloud" will be connected to the exhibition and offline, realizing new opportunities for transformation and development. As one of the “highlights†of this fashion week-the 9th Jiangsu (Shengze) Textile Expo Cloud Exhibition will be carried out as scheduled, and will continue to use the “cloud†model to graft “fashion†elements, and the five major exhibition halls will showcase tens of thousands of models. Buyers can communicate with exhibitors on the "line" of fashionable, high-quality and popular fabrics at home and abroad.
On the one hand, this Cloud Expo will adopt four continuous themes, namely, "Talking East" textile fabric ready-to-wear brand, "Future" functional technology fabrics, "Woman beauty" women's fashion fabrics, and "sustainable" recycled environmentally friendly fabrics. This trend with different priorities will show the world the "originating, original and popular" raw materials and garment fabrics of Shengze in an all-round way, creating a three-dimensional Shengze and fashionable Shengze, and injecting new vitality into the development of the industry.
On the other hand, this year's Cloud Expo will optimize and upgrade the live broadcast format, with a new format of fabric expert + designer dual anchor talk show, from fabrics to trends to apparel series applications, focusing on "fashion creative fabrics" and "smart technology fabrics" "Ecological and environmentally friendly fabrics", and "the most beautiful ready-to-wear" four aspects, through live marketing, multi-angle and all-round presentation of Shengze's local textile culture and fabric product characteristics.
At the press conference, relevant persons in charge of the China Fashion Association, China Textile Information Center, China Fashion Designers Association, Shanghai Fashion Industry Development Center, Jiangsu Fashion Designers Association, and Beijing "Ruili" Magazine Co., Ltd. took questions from the media. (Photo courtesy of Shengze Textile Expo)
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