BLOGS!!!

Calvin Klein's iconic event book, we remember the first time in 1994 when the brand introduced its first neutral fragrance, CK One. That year, the black-and-white advertisement boldly featured Kate Moss with a fresh, natural look. Soon after, the ad made her a global fashion icon and helped establish the unique image of CK One—simple, sexy, lively, and youthful. This year, Calvin Klein launched the CK One Concept Collection, which includes denim from Calvin Klein Jeans, underwear from Calvin Klein Underwear, and the signature CK One perfume. The collection strongly emphasizes individuality, encouraging people to express their own style.  Over the years, Calvin Klein has maintained its minimalist approach, promoting the idea that everyone has a unique style. The brand believes that even the most basic pieces can be mixed and matched effortlessly. The first CK One Concept Collection was built around this philosophy. As Kevin Carrigan, the brand’s global art director, explained: “The new CK One Concept Collection is aimed at young people aged 18 to 25, offering essential basics. Though it’s simple, it’s the perfect foundation for creating a stylish look. We believe every young person should have their own voice, opinion, and attitude, and this collection is designed to give them the platform to express themselves.”  From the very beginning, CK One was inspired by a unique, neutral fragrance that broke away from traditional gender norms. The entire concept series was born from that idea, resulting in a more neutral aesthetic. The designs are clean and minimal, using black, white, and gray as primary colors. Accents of apricot and blue add subtle contrast, while the overall design appears simple but is carefully crafted with attention to fabric and cut. Soft, comfortable materials are used extensively, along with new tailoring proportions. The denim line features fabrics that undergo complex washing and finishing processes to achieve a worn, vintage look. In terms of tailoring, the collection includes loose jeans, jumpsuits, and wide-leg, low-rise, slouchy cuts for both men and women. The season also highlights the trend of layering denim on denim. The underwear line focuses on comfort, using cotton and fiber blends, with the brand’s classic logo appearing on shirts and undergarments.  The launch of the new CK One Concept Collection took place in the spring of 2011. To mark the occasion, the brand held a mini-fashion show at The Space art exhibition hall. The venue was completely white and minimalist, reflecting the brand’s aesthetic. Kevin Carrigan personally traveled to New York City to meet with media and guests. Over ten models, both male and female, showcased the new CK One collection, embodying a simple yet confident lifestyle. The event captured the essence of the brand—timeless, elegant, and unapologetically modern.

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