Jewellery design faces the environment

It is true that environmental protection is already a major trend. Even if it pays attention to luxury jewelry items with high prices, they are not subject to the theme of environmental protection.

Jewellery Design Dr., Director of Jewelery, Swarovski Jewels, examines human and environmental issues. Birgit Rieder told reporters: “In my opinion, jewellery design is not just for sales, nor is it just for providing customers with gorgeous shapes or appearances. Jewelry design should be able to convey more ideas: such as dreams, emotions, commitments, etc. And so on. Good jewels are designed to reach the heart and soul of the wearer and create a bond between the jeweler and the wearer." So in the 2011 trend, jewellery design will inevitably be more of an examination of human and environmental issues. .

The hottest topic for environmental protection topics is that many jewelry brands will pay more attention to “more complex nature” this year, which means that more rare flowers or animals appear in jewelry designs. In fact, the theme of flowers has long been a source of inspiration for designers. Chanel's camellia, Cartier's orchid, Van Cleef Arpels's clover and water lilies have long been classics. The rise of the female market has allowed the flower trend to continue. “According to the Boston Consulting Group's survey and statistics, women formally promoted the main driving force for the post-recession world economy to move forward. This is mainly due to the fact that worldwide women’s income (10.5 trillion US dollars) will increase by about 5 in the next 5 years. Trillions of dollars (cf. 2009). Although men's income (23.4 trillion US dollars) is still nearly 2 times higher than women's income, the gap between them will be greatly reduced."

This year, another hot animal jewelry theme suddenly emerged. Many big names have launched animal-shaped jewellery and have been full of interest for a while. These all show that the designers pay attention to people's craving and attention to nature. In the era of post-economic recession, this psychological demand for closeness to nature is even more urgent.

Playing with design environmental protection However, the theme of playing environmental protection, but also too direct. Dr. Birgit Rieder believes that more use should be made of the power of design to express concern for people and the environment. For example, a watch designed by a Beijing jewelry design team has an interesting style. The time display of the dial is enlarged so that people with poor eyesight can also see it clearly. This is not only a concern for the wearer, but it also shows that anyone can use this watch forever. Sustainable, non-wasting, luxury goods that can be used to "transmit **" is actually a kind of environmental protection.

Many clothing brands have already embarked on a sustainable environmental protection roadmap. GAP uses recyclable cloth to make handbags, while HM uses organic cotton in more products. They are called environmentally friendly fashion. In the jewellery industry, the mix and match between various metal materials and precious stones is considered to be the trend of sustainability and reduction of energy use. Whether it is a designer or a buyer, boldly experimenting with this type of jewellery is more of a choice for people.

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