brand introduction
JS Jiang Shuo is a brand full of love and dreams. It is specially designed for children aged 3-14. Designers know how to care for their delicate body and pure dreams. From design to fabric selection and hand-made, each piece of design is a unique piece of art, integrated into the children's dreams, full of stories, and cannot be copied.
I have said in Little Prince: The time you spend on your roses makes your roses so important. YAMIDO&JS Jiang Shuo brand is also such a concept, with heart and time to test.
Designer hand drawn design poster
Designer introduction
Jiang Shuo
Bachelor degree from Communication University of China
Graduated from Beijing Institute of Fashion
He is currently the clothing design teacher of Hebei Academy of Fine Arts.
YAMIDO&JS Jiang Shuo Brand Founder and Design Director
Long-term service for CCTV and Beijing TV hosts and guests
2019AW new product design concept
This season's new design is inspired by the fairy tale "Alice in Wonderland". The story begins with a dream, and in this magical and absurd and bizarre place, a fantastic journey is staged. In the story, Alice is pure, courteous, and fearless. From Alice, she can see all the good things a child should have. As the mother of two children, the designer hopes that all children can be as pure as Alice, and should have a pure and beautiful adventure like Alice in Wonderland.
This series of dresses with fairy tales may be a dream for a child, perhaps a yearning for childhood, perhaps to tell that there is nothing impossible. I hope they will give the wearer a wonderful feeling of being there, like the refreshing wind of the mountains, the warm sunshine of the castle, and the goodness of the encounter.
Q&A
Question1
What is the chance for you to choose a children's wear design?
The original intention of setting up the children's wear brand is because of my two daughters, I hope to grow together with them, along the way.
Question2
What factors do you think the design of children's wear needs to consider?
Children's clothing must be designed for children to wear, comfortable to wear, if the clothes are uncomfortable to wear, the children will not wear a second time, so the children's clothing design must consider the beauty while also handling the details of the clothes. Comfort.
Question3
What kind of wearing experience do you want your design to bring to your child?
I hope that all the children wearing my dress will feel like being in the world of fairy tales and feel very happy.
Question4
How do you view the high-end dress market for children?
The children grow fast, and many clothes can't be worn twice, but many parents are willing to pay a high price to buy a dress for the children. Maybe it’s a birthday party, maybe a stage show, maybe an event, but every time it’s the first time a child’s life should be valued. As more and more adults choose tailor-made clothing, I believe that more and more parents will choose to send a worthy dress on a special day.
Question5
What do you think is the uniqueness of the brand?
I want the children to think, to dream of the children, everything from the children's inner needs, is the design attitude that I have always advocated since I was a children's wear.
Question6
What are the plans for the future development of the brand?
I insist on doing the best design at the most reasonable price. For the development of the brand, I not only hope to serve high-end families, but also hope that children with more ordinary families can wear beautiful dresses, and all children can dream of a princess prince.
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