At the end of the year at the end of the year, Wuhan clothing companies played a new "fancy": avoiding shopping malls, stores, and selling stalls directly at the factory gate. There are thousands of clothes in the mall that can be bought in front of the company for a few tens of dollars, attracting a large number of people to go shopping.
On the morning of the 7th, the reporter saw in the Jianghan Economic Development Zone in Wuhan that the scene of the few people walking around in the streets was gone. Instead, people were carrying large bags and packets. "A lot of clothes were originally sold in shopping malls. Now it is almost the price of cabbage." Chen **, who had come from Wuchang Yuandao, said with a smile.
Jianghan Economic Development Zone is the most concentrated area of ​​clothing enterprises in Wuhan City. The well-known Han-style clothing companies such as AiDi, Taihe, Hongren, Herong, Baiwei are all gathered here. Yesterday's Jianghan Economic Development Zone, the main road, "Park brand clothing sales," the banner is extremely eye-catching. Along the way, on the first floor of the office building of Taihe Garment Company, a hall of nearly 300 square meters has been converted into a store, and clothing such as cotton-padded jackets, down jackets, windbreakers, and unlined garments are dazzling. The reporter saw that, within the store, discount tickets such as "one fold" and "two fold" can be seen everywhere. A down jacket with a hangtag price of 3080 yuan is only sold for 1,500 yuan; while a windbreaker with a price of 2,000 yuan can be sold for 200 yuan. Out. The salesman told reporters that all sold off-duty clothing, such as broken yards, off seasons, and sample clothes, could be sold for 50,000 yuan in one day.
Not only Taihe, the reporter walked along the street. Nearly 20 garment companies, such as AiDi, Er Pei, Pei Ling, and Bovia, all set up street stores in front of their company or in front of them, and the discounts were almost all below. 50% off, minimum 10% off.
Li Qunbao, general secretary of the Wuhan Garment Merchants Association, said that almost all local clothing companies have large stocks every year. In the past, in order to prevent “sales†from affecting the brand image, most companies simply destroyed the code that had broken code or season, or sold it to Hanzheng Street merchants at a very low price. Nowadays, companies sell their products at a small scale in front of the factory, which can save resources and return cash flow to companies whose costs are rising. It can also be called a new attempt.
Li Qunbao suggested that, at present, the overseas American "factory outlet shop" model - outlets popular in the world. Jianghan Economic Development Zone, clothing enterprises, may wish to Baotuan build Chinese version of "Outlet." As a result, the Jianghan Economic Development Zone, with its brand concentration and close proximity to the suburbs, may form a brand outlet center in Wuhan.
On the morning of the 7th, the reporter saw in the Jianghan Economic Development Zone in Wuhan that the scene of the few people walking around in the streets was gone. Instead, people were carrying large bags and packets. "A lot of clothes were originally sold in shopping malls. Now it is almost the price of cabbage." Chen **, who had come from Wuchang Yuandao, said with a smile.
Jianghan Economic Development Zone is the most concentrated area of ​​clothing enterprises in Wuhan City. The well-known Han-style clothing companies such as AiDi, Taihe, Hongren, Herong, Baiwei are all gathered here. Yesterday's Jianghan Economic Development Zone, the main road, "Park brand clothing sales," the banner is extremely eye-catching. Along the way, on the first floor of the office building of Taihe Garment Company, a hall of nearly 300 square meters has been converted into a store, and clothing such as cotton-padded jackets, down jackets, windbreakers, and unlined garments are dazzling. The reporter saw that, within the store, discount tickets such as "one fold" and "two fold" can be seen everywhere. A down jacket with a hangtag price of 3080 yuan is only sold for 1,500 yuan; while a windbreaker with a price of 2,000 yuan can be sold for 200 yuan. Out. The salesman told reporters that all sold off-duty clothing, such as broken yards, off seasons, and sample clothes, could be sold for 50,000 yuan in one day.
Not only Taihe, the reporter walked along the street. Nearly 20 garment companies, such as AiDi, Er Pei, Pei Ling, and Bovia, all set up street stores in front of their company or in front of them, and the discounts were almost all below. 50% off, minimum 10% off.
Li Qunbao, general secretary of the Wuhan Garment Merchants Association, said that almost all local clothing companies have large stocks every year. In the past, in order to prevent “sales†from affecting the brand image, most companies simply destroyed the code that had broken code or season, or sold it to Hanzheng Street merchants at a very low price. Nowadays, companies sell their products at a small scale in front of the factory, which can save resources and return cash flow to companies whose costs are rising. It can also be called a new attempt.
Li Qunbao suggested that, at present, the overseas American "factory outlet shop" model - outlets popular in the world. Jianghan Economic Development Zone, clothing enterprises, may wish to Baotuan build Chinese version of "Outlet." As a result, the Jianghan Economic Development Zone, with its brand concentration and close proximity to the suburbs, may form a brand outlet center in Wuhan.
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