Business promotion play concept thermal underwear is not marked "heat preservation rate"

“Microfibers, thermostatically thin and warm at 37°C”, “adding high-tech polymers”, and “adding infrared-emitting ceramics” are now entering the winter season, and thermal underwear is very popular. Yesterday, people called the “Winterline” , The thermal underwear of the manufacturers almost all claim to be "high-tech" fabrics. The price of a set of underwear ranges from forty to fifty yuan to one thousand yuan, making people confused and wondering how to buy.

Publicity on "high technology"

The reporter went to a hypermarket on Hongmei Road and saw that thermal underwear was placed in a conspicuous position by the business. The thermal underwear of various fabrics such as bamboo charcoal plush, recycled fiber and gold velvet is dazzling. In the lingerie section of a shopping mall in Xujiahui, the reporter found that more than a dozen underwear brands, most of them have the term “high-tech keep warm,” except for the names of the fibers that have been “cooked” by the “salum” and “bin tyrants”. Less manufacturers also created a lot of new terms, milk protein fiber, viscose fiber ... ... "How nano antibacterial? Will warm it?" The reporter pointed to a nano thermal underwear asked. The clerk explained that nano thermal underwear contains “nano”, so the thermal effect is very good, and it will not feel cold at minus 10°C. As for how the nanometer is anti-bacterial, the clerk said that it is a kind of high technology and she does not know how.

Claiming to be able to prevent illness and fitness In some online malls, the stores selling thermal underwear have been prosperous for nearly a month, and various descriptions of thermal performance have been described as “god-god”. Some thermal underwear is also known as the body skin care, sterilization and deodorization. The reporter saw an underwear product that was charged with a lithium battery in an online shop called “Warm Home Clothes”. The price was as high as 380 yuan, more than twice as expensive as ordinary underwear in a supermarket. "Lithium batteries and mobile phones can be removed, clothes on the back of the shirt, cervical spine, pants have a hot spot below the knee, the duration of 4 hours to 8 hours." Businesses, this underwear uses composite heating fiber, is high New technology products not only keep warm but also prevent illness and fitness.

It is recommended to mark "insulation rate"

A variety of thermal underwear is really a high-tech product? Experts from the Shanghai Knitting Underwear Industry Association told the reporter that there are so many underwear fabrics available on the market. Some of them use only the product name instead of the raw material name, which does not belong to high-tech and new inventions. There are 28 types of chemical fibers used in textiles, and acrylic fibers, polyester fibers, spandex fibers, and modal fibers are commonly used. If the name of a business’s ingredient label exceeds these 28 types, it may be playing with new terms.

This reporter learned that, according to the knitting thermal underwear industry standards, to be called thermal underwear, the insulation rate must reach more than 30%, air permeability, moisture permeability must also comply with relevant standards. But at the moment, businesses seem to be more concerned with "conceptual propaganda," and the most basic standard parameters are not marked. According to industry experts, the insulation rate can be measured by special equipment, but this data has not yet been requested to be provided in sales. Many consumers have expressed that the names of various fiber materials can not be seen by laymen. Whether the relevant department can force merchants to mark "insulation rate", so that consumers can clearly consume.