If China's sports products really want to reach the international arena, learning to internationalize marketing is an exam question. For this reason, in recent years, the Quanzhou sports brand has accelerated the pace of international marketing, actively competing with top international brands in high-end events at home and abroad.
Since 2010, there have been Quanzhou sports brands in the Winter Olympics, World Expo, World Cup, Asian Games and various special events. At the Winter Olympics in Vancouver, Anta, with the identity of a partner of the Chinese Olympic Committee, took the advantage of sponsoring the event. At the Guangzhou Asian Games, Anta’s award-winning uniforms frequently appeared. In addition to providing equipment for torchbearers, volunteers, officials, and referees, 361° also provided sports equipment for nine countries in Asia, including the Philippines and North Korea; Peak and six countries in the Middle East The delegation teamed up; the elegant bird is the most popular sports brand sponsored by the Chinese national team during the Guangzhou Asian Games.
In terms of investment in foreign events, the Quanzhou sports brand is also making strides. Peak has been sponsoring the "Stankovic Intercontinental Basketball Champions Cup" for three consecutive years and has established a foothold in the European market. It has also become the first Chinese sports brand to enter the American Men's Basketball Professional League. Xtep became the first domestic brand to sponsor the Premier League. Hongxing Erke took down the billboards on the sides of the goal of the La Liga 9 Club and became the official partner of the Tennis Shanghai ATP1000 Series. 361° is an exclusive title that sponsors the World Women's Volleyball Grand Prix Quanzhou Station.
Since 2010, there have been Quanzhou sports brands in the Winter Olympics, World Expo, World Cup, Asian Games and various special events. At the Winter Olympics in Vancouver, Anta, with the identity of a partner of the Chinese Olympic Committee, took the advantage of sponsoring the event. At the Guangzhou Asian Games, Anta’s award-winning uniforms frequently appeared. In addition to providing equipment for torchbearers, volunteers, officials, and referees, 361° also provided sports equipment for nine countries in Asia, including the Philippines and North Korea; Peak and six countries in the Middle East The delegation teamed up; the elegant bird is the most popular sports brand sponsored by the Chinese national team during the Guangzhou Asian Games.
In terms of investment in foreign events, the Quanzhou sports brand is also making strides. Peak has been sponsoring the "Stankovic Intercontinental Basketball Champions Cup" for three consecutive years and has established a foothold in the European market. It has also become the first Chinese sports brand to enter the American Men's Basketball Professional League. Xtep became the first domestic brand to sponsor the Premier League. Hongxing Erke took down the billboards on the sides of the goal of the La Liga 9 Club and became the official partner of the Tennis Shanghai ATP1000 Series. 361° is an exclusive title that sponsors the World Women's Volleyball Grand Prix Quanzhou Station.
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