Shanghai Pudong Super Brand Next Store recently unveiled a captivating fusion of static clothing displays and dynamic live performances. The event featured a live modeling showcase and window displays that drew the attention of countless visitors. Interactive photo sessions allowed attendees to engage directly with models, offering a unique opportunity for many to experience the brand's passion, intellect, and innovative spirit. This season, Next presents a diverse range of women's styles, encompassing seven casual collections and five formal ones, alongside the new Runway collection and the Lipsy brand. For the 2009 autumn-winter lineup, Next emphasizes the importance of "It's all in details," ensuring that each piece reflects meticulous attention to detail and the designer’s commitment to perfection.
According to the head of Next's operations in China, the brand operates through three primary sales channels. Firstly, retail remains the most crucial channel, with Next boasting over 490 chain stores across the UK and Ireland. Secondly, mail-order services provide convenience through catalogs and online shopping platforms, cultivating a loyal customer base of over two million active users. Lastly, global franchising has enabled Next to expand beyond the UK and Ireland, with more than 140 stores now operating internationally.
Since its inception, Next has consistently demonstrated a forward-thinking approach to fashion, blending apparel, home goods, and retail seamlessly. In 1988, Next revolutionized the industry by introducing a pioneering mail-order service, featuring a comprehensive 350-page hardcover shopping guide. By 1999, Next embraced e-commerce, extending its catalog to the digital realm, allowing customers to browse products page by page—another groundbreaking move in home shopping within the UK. In 2007, the Next catalog expanded to an impressive 1,200 pages, covering everything from men's and women's wear to children's clothing and home decor.
As part of its expansion plans, it is reported that Next will soon open its second store in China, located in the bustling city of Suzhou. This new location promises to bring Next's distinctive style to even more discerning consumers, further cementing its presence in the Asian market.
This latest endeavor highlights Next's dedication to innovation and customer engagement, ensuring that the brand continues to evolve and thrive in the competitive world of fashion.
Jiangsu Think It Long Imp&Exp Co., Ltd. , http://www.thinkitlong.com