Shanghai Pudong Super Brand Next Store recently launched a vibrant fusion of static and dynamic displays for their latest collection. The live setting featured a captivating model showcase that drew significant attention, while interactive photo sessions allowed customers to engage further with the brand. This initiative aimed to share the excitement, intellect, and innovative spirit of Next, a brand rooted in the UK. For the 2009 autumn/winter season, Next presents a diverse array of women's styles, encompassing seven casual collections and five formal ones, alongside their new Runway collection and Lipsy line. The "It's All in the Details" philosophy underscores Next's meticulous approach to design, ensuring every aspect reflects the designer's vision and commitment to excellence.
According to the company representative in China, Next operates through three primary sales channels. Retail remains the cornerstone, with over 490 chain stores established across the UK and Ireland. Next also excels in mail-order services, maintaining an active customer base of more than two million through catalogs and e-commerce platforms. Additionally, the brand's global franchise network includes over 140 stores outside the UK and Ireland. Since its inception, Next has consistently demonstrated a forward-thinking approach to fashion, home goods, and retail. In 1988, they pioneered a revolutionary mail-order model with a comprehensive 350-page hardcover catalog. By 1999, Next embraced digital innovation by introducing online shopping, extending their catalog to the web and allowing customers to browse products page by page—a groundbreaking move in home shopping. In 2007, their catalog expanded to an impressive 1,200 pages, offering extensive product information for men, women, children, and home decor.
As part of their expansion plans, Next is set to open its second store in China this September in the city of Suzhou. This move aims to bring their unique style and quality offerings to a broader audience, enhancing the shopping experience for more consumers. With such a rich history of innovation and dedication to customer satisfaction, Next continues to evolve and captivate audiences worldwide.
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