The elegant bird brand manager Huang Zhongfei reads the "and" culture

In the "Spring and Summer" new product launch and order conference, Elegant Birds unveiled its brand concept centered around "Harmonious Bird." Mr. Huang Zhongfei, the brand manager of Elegant Birds, explained the significance behind this cultural approach. Elegant Birds has long embraced the "He" (harmony) culture as a core part of its corporate identity, promoting a philosophy that values both artistry and quality. This year's Olympic Games further highlighted the importance of harmony in society. Since 2008, numerous events in China have shown a growing demand for balance and unity, with consumers increasingly valuing the idea of "harmony." As such, it's clear that harmony is becoming a dominant cultural trend. By aligning with this movement, Elegant Birds' brand philosophy of being elegant and refined can better reflect its social responsibility. "Harmony" is more than just an idea—it's a powerful internal force. The noble bird represents the company’s belief in combining business success with nobility, aiming to create a positive impact on the world. Corporate culture is also a reflection of social responsibility. The Sanlu milk powder scandal served as a wake-up call for businesses, reminding them that they cannot ignore their role in maintaining social harmony. Only by taking responsibility can brands sustain long-term success. Similarly, the "Watergate" incident involving Kongfu Tea emphasized the importance of building a harmonious brand image. Both cases showed how neglecting social responsibility can lead to a loss of consumer trust and market relevance. Elegant Birds focuses on cultivating a strong brand culture that resonates with current societal trends. Its products are designed to meet real market needs while embodying the values of harmony and respect. In a competitive market where many brands focus on expanding rapidly, Elegant Birds takes a different approach. Rather than chasing the number of stores, the company prioritizes quality and sustainability. It selects partners carefully, ensuring that each store has a high chance of success. This strategy reflects the company's commitment to "people-oriented and valuable" principles. Huang Zhongfei emphasized that Elegant Birds is not just about growth—it's about building a solid foundation. While some companies may use a large number of outlets to dominate the market, Elegant Birds believes in quality over quantity, focusing on nurturing the market rather than just occupying it. The concept of harmony is deeply embedded in the company's management style. From product development to production and talent selection, Elegant Birds promotes a culture of cooperation, mutual respect, and progress. Employees work together in harmony, and the company fosters a supportive environment for all. Recently, when an employee suffered a sudden stroke, the company immediately provided financial assistance and ensured he received timely medical care—showcasing the company's caring and harmonious atmosphere. Additionally, Elegant Birds launched the "Summer Culture" shoe collection, which cleverly integrates the rich meaning of the Chinese character for "harmony." This product line highlights the brand's alignment with the broader goal of creating a harmonious society, reinforcing the idea that Elegant Birds is truly "people-oriented and valuable." As Mr. Huang Zhongfei concluded, "A brand without cultural support cannot be considered a true brand. The brand must be built on a strong cultural foundation. By launching the 'Harmony Culture,' Elegant Birds has introduced a new marketing concept driven by culture. This will greatly help promote the Noble Bird brand. In the future, we plan to launch more cultural and creative marketing initiatives."

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What is Blu-ray?

Natural light is sunlight, which has seven colors: red, orange, yellow, green, blue, and purple. Blue light is the blue light inside, and the fluctuation range is between 385nm-505nm.

Blu-ray has pros and cons:

Advantages: 445~505nm long-wave blue light reaches the optic nerve through the eye retina, helping sleep and soothing emotions.

Harmful: 415~445nm short-wave blue light affects the eyes and sleep quality.

Remarks: In the range of 415~445nm, the light transmittance is less than 80%, and above 445nm it is greater than 80%. In this range, it is healthy.

Where does blue light exist: as long as there is light, and artificial blue light, such as in front of the screen, mobile phone and computer screen.

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