Willing to be a faithful ambassador for the Four Meetings - Interview with Zeng Huayu, Chairman of Yuxin Hao Jade Jade Company

**Willing to Be a Faithful Ambassador for the Four Meetings – An Interview with Zeng Huayu, Chairman of Yuxin Hao Jade & Stone Company** Nestled in Guangdong Province, Sihui Jade City is a well-known hub in the jadeite industry and stands as the largest wholesale market for jade in South China. Yuxin Hao Jade & Stone Company, a leading player in this vibrant industry, has its headquarters here. In just a few short years, Yuxin Hao has risen to prominence, becoming a key force in the Sihui jade sector. According to Zeng Huayu, the company’s chairman, this is just the beginning. His vision is clear: to build a strong regional brand and eventually establish a nationally recognized name. For him, the development of the Sihui jade industry is not just a business goal but a lifelong pursuit. Zeng Huayu's journey into the jade industry began decades ago. In the early 1970s, he worked in major markets across the country, gaining valuable experience in sales. By the 1980s, he had returned to his hometown and started in real estate, earning his first fortune. As the Sihui Jade Industrial Base took shape, he sensed an opportunity and made the bold move into the jade industry. Though the early days were challenging—lacking expertise in stone processing and dealing with setbacks—he remained determined. He traveled to Myanmar multiple times, enduring long journeys under the scorching sun, driven by a deep passion for jade. This precious gem, rich in cultural significance, became a guiding force in his life. Today, Zeng sees jade not just as a commodity but as a spiritual bridge between people and tradition. “Jade is an essential part of Chinese culture,” he says. “It needs to be preserved and promoted. I am willing to be a pioneer, an inheritor, and a faithful ambassador for the Four Meetings.” To build a strong brand, Zeng developed a grand vision. He aimed to open high-end boutique shops and create a comprehensive international jade city that combines processing, sales, and retail. This model quickly gained traction, with shops selling out rapidly. In 2007, Yuxin Hao officially launched its flagship store in the International Jade City. From the start, the company focused on fine jewelry, especially intricate bracelets, using premium materials and skilled craftsmanship. To maintain quality, Zeng invested in top talent and sourced jade directly from Yunnan and Myanmar, ensuring the highest standards. The company’s efforts paid off. Over the years, Yuxin Hao received numerous awards, including silver medals at the prestigious "Tiangong Award" and the "Baihua Award." These accolades solidified its reputation as a leader in jade artistry. With growing recognition, Yuxin Hao expanded its reach, opening branches in Beijing, Guangzhou, and Pingzhou. The company also set a three-step strategy for brand development: first, establishing a stronghold in Sihui, then expanding across Guangdong, and finally reaching national and global markets. Beyond business, Zeng was instrumental in founding the Sihui Jade Industry Association. Recognizing the challenges faced by individual merchants, he aimed to unite them into a stronger, more competitive group. As president of the association, he believes that collective strength will elevate the entire industry. With the support of the association and the potential of Jade City International, Yuxin Hao continues to attract both domestic and international opportunities. Looking ahead, Zeng is confident that the future of Sihui jade is bright. “I am committed to being a faithful ambassador for the Four Meetings,” he says. “I want to bring the soft beauty of Sihui jade to the world.”

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