Shenzhen plans to formulate new measures to improve economic and trade development

Shenzhen Daily News reporter recently investigated the export situation of small and medium-sized manufacturing enterprises in Shenzhen, and found that the current status of individual companies outside the market is “average”. It is generally expected that the foreign market will be “cool” in the first half of the year, but this pattern is expected to change in the second half of the year. There may be a pattern of "high before and after low". The reporter recently visited the Shenzhen Economic and Trade Information Commission, and the relevant experts of the committee introduced that at present, preliminary investigations have been conducted on the situation of foreign trade enterprises, and several measures for improving economic and trade development are being studied and formulated.

“After the Spring Festival, Japanese guests placed three orders, but the situation of foreign orders continued the trend of decline in the second half of last year, which was very ineffective.” Li Shujun, general manager of Shenzhen Chaowei Industrial Co., Ltd. predicts that foreign customers will place orders for “no power”. It is estimated that it will continue until June of this year.

Chaowei Industrial manages fashionable electronic products and has been exporting for over 10 years. Li Shujun introduced that the situation in the export market in the first half of last year was booming, but this situation continued to change in the second half of the year. "Some customers are half down when they place orders; some customers simply cancel their orders."

From a single export market, it has shifted to a market combining domestic and foreign sales. This is the "good recipe" that many foreign trade companies in Shenzhen have found to solve the poor export market. Shenzhen Huasi Enterprise Co., Ltd., which has always focused on the foreign sales market, has also begun to accept internal orders for the processing of clothing accessories for domestic apparel brand companies. In Shenzhen Xili, some cabinets and furniture companies that used to be the main sales target in the foreign market have also changed their thinking and began to look for ways to “export to domestic sales”.

Dong Danzhou, general manager of Shenzhen Palm Beach Camping Products Co., Ltd. believes that doing the domestic market does not necessarily need to be a brand, for the domestic market, the brand enterprises to do processing, you can also become the industry leader.

According to Wu Lantian, vice president of the Shenzhen Toy Industry Association, “When all foreign trade companies are doing the domestic market, if they all do branding, then who will do the manufacturing? When a company’s manufacturing capacity and design capabilities, in the “export to domestic sales "The ability to win the pricing power and create manufacturing for domestic companies is a good recipe."

"Last year, foreign sales were flat, but Chaowei Industrial's sales still increased by 28%, the biggest reason is that the domestic market has been successfully expanded." Li Shujun believes that if a company has a strong domestic sales force and experience in opening up the domestic market, domestic sales Branding on the market will be handy.

According to the survey conducted by the reporter, exporting companies are actively making efforts in markets such as Japan, Southeast Asia and South America. "Although it is difficult, we still have confidence." More than one foreign trade company in the interview expressed such confidence.