Thanksgiving Ten years odd men by "fast fashion" breakthrough

February 25, leisure brand men Nochi "Thanksgiving Decade" celebration party was held in Quanzhou Olympic Garden Gymnasium. Leaders of all levels of government and trade associations and Nuochi suppliers, franchisees partners, and members of customers, the news media, Nuoci internal staff, such as more than a thousand people, spent the "tenth birthday party." From 2001 to the present, Knoch has undergone two "five-year plans" and has developed into an analysis, utilization and mining based on the terminal member database. Through the vertical integration and management of the supply chain, Knoch provides accurate and fast delivery to consumers Volkswagen fashion apparel brand retails its own specialty retailers (SPA), covering more than 20 provinces and cities nationwide chain. Fast Nochi Rongdeng 2011 annual list of China's textile and apparel industry elite "Top Ten Clothing Brands" fashion men's brand In fact, as the domestic garment industry market segments, represented by Nuoci SPA (own-brand clothing retailers) Apparel industry in recent years, the sudden emergence of a sudden emergence in the manufacturing-based Chinese garment industry success breakthrough, unique, widely recognized by the industry and consumers. In 2011 alone, Nochi men's wear has won the "China Apparel Brand of the Year Award" Innovation Award, "2010-2011 China Textile and Apparel Industry Competitiveness 500", "China Top 10 Competitive Garments Industry", 2011 China Textile Top Ten apparel industry elite "Top Ten apparel brands" and other heavyweights Honor. Innovative mode to lead the "industrial upgrading" Nuoqi pioneered highly competitive and development potential of the SPA mode, from commodity enterprises to the design, production and sales of integrated management, combined with China's national conditions and market demand for its innovation and improvement obtained A certain success. Nuoqi's development process is a process of continuous innovation in management and marketing. Continuous innovation has been maintained in many aspects such as enterprise development mode, market operation in the enterprise, brand building and product research and development. Of course, "accurate, fast, low-cost" is not just a concept or slogan, but the direct embodiment of the entire core competitiveness of Nuoqi. Knock has always been consumer-oriented, its innovative business model is based on information technology supply chain management, rather than the traditional clothing brand design, production and sales. Since its founding, Knoch began to implement the "membership system," and the significance of members of this huge consumer groups, apparently not only sales. Nuoqi owns perfect informationized member management system and carries out in-depth analysis and excavation of members' basic information, each consumption data and every consumer behavior, and timely take appropriate marketing strategies and service measures to enhance customer satisfaction , Consumption frequency and single amount. At present, more than 80% of members have 2 or more consumer records. In the supply chain management, Fujian men's brand Nochi through IEAP information system, real-time sharing of terminal information to improve the entire supply chain to respond quickly to the market, so as to ensure that consumers fashion and affordable fashion. Nuoqi original "Sales Control Department" ready to grasp all direct sales outlets and inventory data, make timely analysis, respectively, to the commodity center and logistics center issued a directive. In the supply of goods, Nochi has centralized information collection centers in Paris, Milan, London and Tokyo. Through scientific analysis of member databases and efficient information supply chain management system, Nochi provides accurate fashion products supply and marketing. Currently, Nuoqi from product design to the shelves, the fastest as long as 3 weeks, each year up to 4000 models of color clothing. "Second venture" to help brand rise As the outside world said, in the past 10 years, Knock is like a dark horse, the market size has made a hundred times the growth, from the first small clothing retail store, developed into China " Fast fashion "leading brand. In early 2011, Quanzhou municipal government held the fifth Thousand Entrepreneurs General Assembly, and called for businesses to set off a "second pioneering" boom. At this juncture, the year of the start of the Ninth Five-Year Plan for the city of Nongqi in 2012 immediately embarked on the journey of "Second Entrepreneurship." Ding Hui, chairman of Nuoqi, said that from now on, based on the past ten years of development experience, Nuoqi will take more innovative thinking and measures and maintain entrepreneurial passion to meet the challenges, keep innovating and upgrading, and keep the core strengths of the enterprise , Striving to complete the "35" and "40" plans on the basis of the successful "breakthrough" and realizing the rise of the brand of Chinese national clothing retailers. By then, Nochi will become a chain of scale covering the whole of China, the chain stores up to 4000 clothing retailer brands. In the era of asymmetric supply and demand information and increasingly personalized consumption, Nuoqi adopted such a business model and conducted innovations and improvements based on China's national conditions and local market needs. It successfully achieved "breakthrough" in the industry and ushered in "second pioneering." In today's increasingly popular fashion, SPA business model to better meet the "popular fashion" concept of consumption. According to well-known economist Lang Xianping's view, perhaps SPA business model will be able to create a breakthrough for China's huge garment manufacturing industry, will also represent China's garment industry's future development and reform of the advanced direction.

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